The new Minions film, The Rise of Gru, launched on July 1 is already ruling the box office on the Independence Day weekend. Directed by Kyle Balda, the comedy-adventure animated film boasts a stellar ensemble cast of Steve Carrell, Michelle Yeoh, Pierre Coffin, Taraji P. Henson, Russell Brand, Alan Arkin, and Julie Andrews.
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The Minions of Mayhem
The Minions have rocked the comedy genre to a whole another level, committing inconceivable laughter into the lives of children and adults alike. Their first appearance as blubbering and incomprehensible minions of evil was in the 2010 movie, Despicable Me! The bright yellow pill-shaped creatures have ever since taken up home in this industry as they soon transcended from side characters of Gru to their solo debut movie, Minions.
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The laughable, easily distracted creatures who have sworn to serve an evil boss often find themselves amid ruckus and mayhem caused by their own-making as they resort to finding a way out and helping the supervillain Gru. In the most recent movie, The Rise of Gru, the Minions follow the villain in the early stages of his rise into world domination.
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TikTok Trend Takes Over Theatres During The Rise of Gru
A recent trend offset by the hashtag #Gentleminions has taken over the population visiting the cinemas for the theatrical release of The Rise of Gru. The TikTok trend has seen people arriving in suits and causing a somewhat distracting, if not funny, mayhem during the movie alongside the yellow creatures.
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This has landed several theatre owners in a dire crisis situation, as people who are unaware or not taken up by the joke are demanding a refund of their tickets claiming their movie experience has been ruined. A quite frustrated manager at Vue Cinema in Worcester claims,
“The trend cost me £1,300 yesterday. I had to refund all of the tickets in that theatre because of kids shouting and mimicking the Minions while the film was playing. It was a group of about eight kids. Now, when we see any kids coming in to see the film dressed up we give them a warning. We tell them that if there is one complaint, whatever that may be, they will be kicked out of the cinema. It’s something being implemented across a lot of cinemas, I have colleagues in Cheltenham who I know have had problems as well.”
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Although Universal Pictures is seemingly in on the joke, and quite enjoyably so, Twitter, on the other hand — not so much. Here are some of the fan reactions:
causing destruction to theaters and being obnoxious to other guest in the theaters isnt okay lol thats why they are upset
— jizzle (@260Raider) July 5, 2022
All I can say is…man, people must be seriously bored. You want to go to the latest Minions movie? Fine. You want to wear a suit? Fine. But screaming during the movie and throwing shit is only funny to you. I feel bad for the actual kids trying to watch and on- (Cont.)
— Jckspacy (@Jckspacy) July 5, 2022
Im completely fine with people going to see the movie in suits and stuff. But don't go out there with large groups and screaming when the intro shows. Its overwhelming for these kids, they just want to enjoy Minions goofing around. Not some guys going hog wild.. Behave lmao.
— FQuaerZ (@RsRoyy) July 4, 2022
I saw some virgins in suits buying bananas in Tesco’s earlier. Only one place they’re going…
— Seb Chambers (@zebz2003) July 4, 2022
Several other theatres were luckily not destroyed by the ruckus caused during the screening. Theatre managers in several places had refused entry to moviegoers dressed in suits and in some places, the party was complacent enough to respect the decorum of the theatre.