Following the May 23 conference of the ongoing defamation suit, Johnny Depp and Amber Heard’s Q scores came up for discussion. During cross-examination, Depp’s lawyer questioned entertainment expert Kathryn Arnold if Heard’s “poor Q Score” had caused her career to suffer a setback. This is everything you need to know about the Q score:
What is a Q Score?
The Q score is a widely used method of assessing public awareness and consumer response to performances, brand ambassadors, influencers, goods, and businesses. According to reports, the approach has been in use for more than 50 years and is normally calculated using two sets of questions. To begin, respondents are asked if they are aware of a specific product or performer. If a respondent says “yes” to the first question, they will be asked to grade it as poor, fair, good, very good, or one of their favorites. The percentage of persons who are familiar with the performer and regard it to be their favorite is then used to calculate the popularity score.
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Amber Heard’s Q Score:
During today’s trial, Johnny Depp’s legal team put Intellectual Property Consultant Doug Bania as the witness, and he testified that Amber Heard is among the most despised actors on the Internet. He displayed two graphs before the jury, one with positive ratings and the other with bad numbers. Bania contrasted Heard’s earnings to those of Jason Momoa, Zendaya, and Gal Gadot, among others. This was because one of Amber Heard’s witnesses, Kathryn Arnold, said that these performers were on par with Heard. Arnold responded by informing the jury that Heard had previously received a poor score. “The Q score changes all the time and Amber is as low as one,” she explained.
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Johnny Depp’s Q Score:
In 2015, Johnny Depp was at the height of his stardom, and the roles he took mirrored that. According to Wrap, Johnny Depp received an 88 Q score in 2015. However, in 2016, circumstances changed. According to Variety, Depp’s lawyers brought Douglas Vania, who investigated the actor’s Q-score, into a defamation case in 2022. He argued that when the editorial was published, Depp’s social position was harmed. Depp earned a Q score of 35 and a negative score of 11 in 2016, according to Douglas. Meanwhile, in 2018, it received 31 yes votes and 16 no votes. His score fell even worse in 2019, with 29 positives and 15 negatives.
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