The acquisition of Activision Blizzard by Xbox is becoming increasingly noticeable. Now, a full year after the completion of this purchase, Microsoft is redoubling its efforts to market the company’s owned franchises and IPs.
That is why now in the Microsoft Store, you can see advertisements for, for example, World of Warcraft, something that many fans still can’t fully assimilate. This store doesn’t sell the game, but it recommends downloading it from Battle.net. The integration is now more visible than ever.
The New Expansion for World of Warcraft Has Just Launched and Is Receiving Widespread Advertising
Despite being almost 20 years old, Activision Blizzard continues to strongly invest in releasing content for World of Warcraft. That is why the company is preparing to launch the new expansion called The War Within.
On August 27, the game will welcome this new content, which, as with any expansion, will require payment from regular players of this title. Many fans still haven’t gotten used to the fact that Microsoft acquired this company.
Jez Corden, a popular journalist, is surprised to see the new expansion of this title advertised on the Microsoft Store. It seems he is still not accustomed to seeing the integration of both companies after the acquisition.
Xbox’s sales strategies are becoming increasingly aggressive to advertise everything related to this company, which has several of the most important franchises in video games, such as Call of Duty.
The Store Heavily Advertises Activision Blizzard’s Games
Although the store does not allow the access to download World of Warcraft, seeing the advertisement on the store’s main page is quite impressive.
The brand is doing everything possible to increase the number of users or at least keep them engaged within the game, which is why it emphasizes it so much. The banner for this game in the store links to Battle.net, which can be downloaded.
For some time now, this company has chosen not to have all its games exclusively on their proprietary launcher, but has now diversified across all possible platforms.
This includes Steam, where Call of Duty games are now available—an unprecedented move. This is mostly because PC players are quite reluctant to switch launchers, even if it’s free. These studios’ IPs are extremely popular and profitable.
Obviously, the store advertises other well-known Activision Blizzard franchises, like the Diablo saga, in addition to games like World of Warcraft.
However, the company typically decides to sell the games through either their own launcher or Steam for PC. This type of integration will continue to increase more and more because Microsoft’s strategy is to make the most of all these franchises.
What are your thoughts about this curiosity? Let us know in the comments!
