Trailers became a part of film advertising only in the late 90s. With the advent of streaming platforms and improved internet technology, trailers now play the most important role in promoting a film. They are a form of art in production. The MCU has well exploited the resource to sell many of its films to its audience. However, not all MCU trailers are the same. Most of the trailers by MCU manage to excite the fans for the upcoming film, But some disappoint. Some MCU trailers are made so carelessly that they seem like they weren’t even made by Marvel Studios.
Spider-Man: Homecoming – Trailer 1
It is no doubt that Spider-Man: Homecoming was an amazing film. And casting Tom Holland as Spider-Man was the best decision by MCU. However, it seemed that the studio wasn’t confident, and it showed in the first trailer. The trailer was more focused on Tony than Peter. The only moments included in the trailer that showed Spider-Man was the scene of him holding the ship together and the one where Vulture drops in, making it one of the most forgettable MCU trailers to date. The second trailer released, changed drastically. Spider-Man’s narrative was introduced and the main villain was also established well.
Captain Marvel – Trailer 1
Among all the MCU trailers that have been released in the past decade, it can be said that the first trailer of Captain Marvel was the blandest one among them. It failed to establish the story, the character, and the threat. The trailer included a number of cross-fading shots and sudden flash images that changed at the beat of drums of orchestral music, boring and generic. It has already been done to death. To introduce a character as strong as Captain Marvel, the trailer seemed very off.
The Incredible Hulk – Trailer 1
As compared to the Ang Lee original, the movie The Incredible Hulk was a huge improvement. The first trailer of the film was nowhere close to the film. The trailer seemed disjointed and focused on nothing. Lack of music in the trailer that was mixed with exposition shots and commentary built up slowly to reveal the Hulk. Being just the first trailer, it showed too much. Even the battle of Abomination. The music too felt completely out of place.
Doctor Strange – Teaser Trailer
A teaser is just a glimpse of what is about to come and should convince the fans to wait for what’s coming next. Instead, the Doctor Strange teaser was confusing. It contained loose imagery and an unconnected narrative to try and introduced the protagonist. It felt more like a Christopher Nolan trailer than MCU. The second trailer did a better job in introducing the film.
Eternals – Teaser Trailer 1
The film deserved more credit than it received and it was the fault of the confusing teaser trailer of the film. It looked more like an advertisement of an art film, instead of a Marvel production. As the Eternals were a comic book property before, only a few people could understand the characters. The focus on characters more than the action was a drawback to the teaser trailer.