In Hollywood, trailers and teasers are a powerful marketing tool to inform viewers what to expect from a movie. But even so, there’s a fine line between generating hype and giving away the key elements of the movie. This was the main concern that the audience had when the upcoming Deadpool & Wolverine trailer revealed Dafne Keen’s involvement in the movie.
However, in a recent interview, Marvel boss Kevin Feige added that he was open to the idea of releasing only one trailer for further MCU projects.
Kevin Feige Is Open to Releasing a Single Trailer for Future Marvel Projects
Ryan Reynolds and Hugh Jackman‘s Deadpool & Wolverine has already garnered huge anticipation. With several sites claiming that the movie scheduled for release on July 26 will have a debut opening of $160–$165 million at the box office (via Deadline). But while fans were waiting for the same, a trailer for the movie revealed Dafne Keen‘s cameo in the project. This was not known, given that Keen had denied in several interviews of being a part of the Jackman starrer.
This caused the fans to show their frustration on X, with several of them blaming Marvel for ruining the movie by revealing way too much in the teaser. Now Marvel Studios president Kevin Feige, in a recent interview with Blavity TV, has answered the fan queries. Feige added that he’d be open to the idea of releasing a single trailer for further MCU movies. But ultimately, the decision to do so isn’t his. He added:
I don’t know that our marketing department, who knows better and who knows that we have to appeal- not just to the people like ourselves, who watch every trailer and analyze every shot but also the people who are busy doing other things with their lives. We also have to get in touch with them to let them know that the movie exists.
He further added that in the world of filmmaking, there’s a constant pull and push on how much information to reveal before the movie hits theaters. Further, if the directors want to keep the movie’s cameos and surprises under wraps, the marketing team has to bring them forth to generate buzz and attract viewers. This sometimes leads to overexposure in the movie trailers.
Listening to this, fans shared their sentiments on X and tweeted under the Culture Crave (via Blavity) post on.
Yes please I want to be shocked 😲 pic.twitter.com/78swjUkbaW
— Zombie Ape 🟠 🍌 (@DarthJotaro) July 21, 2024
I like that idea
— The Human Rebuild 🤝🏾 (@thehumanrebuild) July 21, 2024
Too many trailers and you lose the craving of wanting to watch it
Or it seems like the best parts are shown
Good. The idea of revealing every single memorable moment of a movie in trailers, to the point where marketing feels like a summary of the film, defeats the whole purpose of watching the full thing
— Rino (@RinoTheBouncer) July 21, 2024
They need to also make sure to not show off too much during the trailers. The recent Deadpool and Wolverine showed off a lil more than it needed to. The Spider-Man trailers are the way to go. They maintained a sense of hype without revealing the cameos.
— YAWANDU (@yawandu) July 21, 2024
Yes, make one trailer that is so good to make everyone excited to see and rest will be up to your imagination when you finally go see the movie
— Kireina Kerner (@KireinaKerner) July 21, 2024
But despite this, Marvel’s Avengers: Age of Ultron managed to keep Iron Man’s Hulkbuster under wraps in the trailers before its release in 2015. This not only marked a huge surprise for the audience but also demonstrated how a carefully curated teaser can aid the entire viewing experience.
Not just Deadpool & Wolverine but Feige also talked about the current scenario of Blade. A movie that was announced in 2019 but has since faced several challenges.
Kevin Feige Talks About the Current Status of Blade
The long-awaited reboot of the 1998 movie of the same name has faced several obstacles in its development. But Kevin Feige, in the same interview with Blavity TV, gave an update on what’s been happening behind the scenes. He added that the entire Marvel Studios has been meticulously working on the Mahershala Ali starrer for the last 2 years to make sure it lives up to the expectations of the original.
Further, this cautious approach is influenced by the R-rated nature of the original Blade movie (1998), which had Wesley Snipes in the lead. Feige further added that an R-rated approach is crucial for Blade as much as it’s for Deadpool & Wolverine.
But despite the entire crew working carefully, the project has been facing several hurdles. For instance, Yann Demange, who was helming the director’s chair after Bassam Tariq, has also left the project
Deadpool & Wolverine is scheduled for a theatrical release on July 26. Further, you can rent Blade (1998) on Apple TV.
