“You can jump in anywhere”: Kevin Feige’s Marvel Future Plans Will Erase One Major Phase 3 Complaint

Kevin Feige is taking some serious steps to address the major issues plaguing MCU fans.

kevin feige, avengers
credit: wikimedia commons/gage


  • Delving into the Marvel Cinematic Universe can be epic but overwhelming for new fans due to its complex and interconnected storylines and characters.
  • To enhance accessibility and clarity for fans, Marvel Studios is now introducing Marvel Television.
  • This shift marks a new direction, offering exciting adventures and storytelling that will thrill existing fans and welcome newcomers aboard for the journey.
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The Marvel Cinematic Universe has long been a juggernaut among huge franchises, perhaps trailing only behind the legendary Star Wars saga. With its intricate web of characters, intertwining storylines, and hidden Easter eggs, the MCU has certainly captivated audiences worldwide. However, for newcomers, this journey can feel a bit daunting.

Kevin Feige at the 2017 San Diego Comic-Con | Credits: Wikimedia Commons
Kevin Feige at the 2017 San Diego Comic-Con | Credits: Gage Skidmore /Wikimedia Commons

While seasoned fans love the interconnectedness of it all, new fans often find themselves overwhelmed by the sheer amount of lore and backstory required to fully immerse themselves in this cinematic universe. But fear not, as Marvel Studios President, Kevin Feige, has heard the cries and is spearheading a bold new initiative to make the MCU more accessible to all.

Fans Will No Longer Require Watching 30+ Movies to Enjoy a Single Series or Movie in the MCU

While diving into the Marvel Cinematic Universe is undeniably an epic experience, it can also feel like a marathon for new fans. Understanding the intricate web of storylines and characters requires some serious homework.


However, Marvel has been on a mission to make the MCU more accessible. For many years it has been digging deeper into the universe, offering fans not just the main events but also rich backstories of the characters involved and exploring the franchise in every way possible. Last year, Marvel Studios introduced Marvel Spotlight to deal with standalone shows such as Echo, aiming to make the viewing experience a tad less overwhelming.

Marvel Spotlight's Echo
Marvel Spotlight’s Echo

However, the studio isn’t stopping there. They’re cranking up the excitement by reintroducing a familiar label, Marvel Television to tackle the problem even more smoothly.

Now, speaking of the revamp and what Kevin Feige truly has up his sleeve, Marvel Studios Head of TV, Streaming, and Animation, Brad Winderbaum, revealed some exciting details during Disney’s Upfronts presentation in an exclusive interview with ComicBooks.com. He said,


We want to make sure that Marvel stays an open door for people to come in and explore,On the heels of Endgame, I think there was, maybe, a little bit of an obligation to watch absolutely everything in order to watch anything. As you know, as a comics fan, they’re designed to just pop in, find something that you like, and use that to enter you into the universe, and then you can explore and weave around based on your own preferences.

A still from Avengers: Endgame | Marvel Studios

He further added,

So part of the rebranding of Marvel Studios, Marvel Television, Marvel Animation, even Marvel Spotlight is to, I think, try to tell the audience, ‘You can jump in anywhere. They’re interconnected but they’re not. You don’t have to watch A to enjoy B. You can follow your bliss. You can follow your own preferences and find the thing you want within the tapestry of Marvel.’

This move signals a fresh focus, promising new adventures and storytelling approaches that will keep old fans on the edge of their seats as well as allow new fans to join in for the ride.

Marvel Television’s Plans for Fans and How It Differs from Marvel Spotlight

In November 2023, Marvel Spotlight debuted as a platform for character-driven narratives, starting with the launch of Echo. To differentiate between the Television and Spotlight labels, it’s essential to understand that Spotlight focuses on character-driven tales and rich backstories from standalone MCU characters, avoiding interference with MCU continuity. In contrast, Marvel Television will concentrate on broader narratives, such as live-action and animated series featuring Marvel Comics characters.


Speaking about Spotlight, Winderbaum explained to Marvel,

Just like comics fans didn’t need to read Avengers or Fantastic Four to enjoy a Ghost Rider Spotlight comic, our audience doesn’t need to have seen other Marvel series to understand what’s happening in Maya’s story.

Marvel Spotlight banner (Credit: Marvel Studios)
Marvel Spotlight banner (Credit: Marvel Studios)

Marvel Spotlight’s lineup, which includes Agatha All Along and Daredevil Born Again, has fans buzzing with excitement. Directly integrated into Marvel Television now, these character-driven narratives are set to captivate audiences.

Thus, to make matters more simple, recently in 2024, Marvel Studios adopted a new strategy to streamline the MCU and provide clarity for fans. They decided to release their series under distinct banners, the newly established Marvel Television, Marvel Animation for cartoons, and Marvel Spotlight. This approach allows fans to pick and choose their journey through the franchise, reducing confusion and offering more flexibility.


Written by Sampurna Banerjee

Articles Published: 955

Sampurna Banerjee, an ardent enthusiast of pop culture and movies, pours her passion into her role as a writer for FandomWire. With a penchant for Marvel, DC, and sitcoms, she has contributed over 400 articles, staying up-to-date to the entertainment industry's latest buzz. Moreover, she's penned over 300 articles for Animated Times and shared her work across several Instagram pages. Currently she is pursuing a Bachelor's degree in Computer Science from Calcutta University.