Actor and former wrestler Dwayne Johnson has been a fitness enthusiast forever. The actor has called the gym his sanctuary and has mentioned wonderful anecdotes about how focusing on fitness helped him through tough times in his life.
However, the actor has also claimed that the alcohol tequila has helped him and his family through tough times, and hence decided to start the tequila brand Teremana Tequila. With the brand being insanely successful due to The Rock’s endorsement, there are reports that the actor may have become a billionaire due to his alcohol sales alone.
Dwayne Johnson’s Tequila Brand Teremana Tequila
It would not be an exaggeration to say that Dwayne Johnson is one of the biggest global stars working in Hollywood. The former WWE champion transitioned to film and has since held ground in the industry, churning out blockbusters. He is one of the highest-paid actors with his films grossing more than $3.5 billion in North America alone.
Apart from being a star and a producer, the actor calls himself a serial entrepreneur. He owns the production house Seven Bucks Productions, partly owns the American Football League XFL, and has partnered with the gym apparel brand Under Armour to release his line of apparel named Project Rock. Johnson also started the tequila brand Teremana Tequila in 2020.
Johnson’s Teremana Tequila was started in March 2020 and the actor partnered with the influential Lopez Family to open a distillery dedicated to Teramana in their Agave grounds. The alcohol brand seems to be a huge sell, with the company reportedly selling close to 300,000 cases within its first year of operation and selling more than 600,000 cases by 2021.
Due to Dwayne Johnson’s intense marketing plan and his superstar nature, the brand has become extremely profitable in a short time. Talking about his plan for the brand to The Spirits Business, he said,
“I want to build Teremana into a true international Tequila brand…It’s a very exciting time for our companies. But to win, we gotta stay focused, hungry, and humble.”
Johnson has also reportedly partnered with Mast‐Jägermeister to handle the distribution of the beloved brand.
Dwayne Johnson May Become A Billionaire Due To Teramana Tequila
Dwayne Johnson’s tequila brand Teramana Tequila is reportedly well on its way to becoming one of the actor’s largest income streams. While the actor has seen great paydays as a global star, it could be the profitability of the tequila brand that makes him a billionaire.
There have been no official announcements regarding this, but according to Celebrity Net Worth, Dwayne Johnson may earn a billion dollars just through the trend of the industry alone. According to the website, other celebrities who have similarly started their alcohol brand have earned millions after selling them. These celebrities include fighter Conor McGregor and George Clooney. Clooney reportedly sold his tequila brand Casamigos Tequila for $1 billion.
The website claimed that Clooney sold his company when the sales of his brand were reaching only 170,00 cases. With Dwayne Johnson’s company selling way more cases, the company is likely worth much more. The actor’s incredible $800 million net worth could reach a billion in case the actor decides to sell.
For a star, who has repeatedly stressed the importance of fitness and health to earn his first billion with his alcohol brand is an interesting case of events to say the least. The actor recently came clean about his bouts of depression during his life and also mentioned the importance of mental health.
