Activision’s Weird Marketing Strategy Lets Call of Duty: Modern Warfare 3 Players Earn Exclusive Operator Skins, Weapon Blueprints, Double XP Tokens in the Easiest Way Possible

Activision's Weird Marketing Strategy Lets Call of Duty: Modern Warfare 3 Players Earn Exclusive Operator Skins, Weapon Blueprints, Double XP Tokens in the Easiest Way Possible
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As the upcoming release of Call of Duty: Modern Warfare 3 nears, the hype around the game is soaring to new heights and to hype up the game even more, Activision has collaborated with Monster Energy for a special promotion campaign allowing Call of Duty: Modern Warfare 3 players can purchase the limited-edition Modern Warfare 3 Monster cans and scan their receipts online to get numerous exclusive in-game rewards.

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Activision Partners with Monster Energy to promote Call of Duty: Modern Warfare 3

Call of Duty: Modern Warfare 3
Call of Duty: Modern Warfare 3 partners with Monster Energy

This is nothing new for Activision, as they have previously done such weird marketing with other games, for example, Warzone and the hit Prime Video series, The Boys. A new gameplay trailer was recently released and to promote the upcoming release of the game with a popular drink like Monster is a strange yet brilliant marketing strategy.

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To obtain the in-game rewards, players must first find and buy the Call of Duty: Modern Warfare 3 Monster energy cans and then visit the Call of Duty x Monster Energy promotional website. After players have logged into their accounts, they can upload their Monster purchase receipt, wait up to 24 hours for it to get processed, and then claim their unique code. Lastly, players can redeem this unique code on the official Call of Duty website and claim the rewards.

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Modern Warfare 3 Players Will Receive Several Exclusive Rewards

Call of Duty: Modern Warfare 3
Screengrab from Call of Duty: Modern Warfare 3 Official Gameplay Trailer

There are a total of seven rewards as of now that players to obtain, but there’s a catch, for each reward, players must have bought seven Modern Warfare 3 Monster cans to get all the promotional rewards that include exclusive operator skins, weapon blueprints, double XP tokens, and more. All of the items that players will receive can be used on November 10th when the game releases. All of the seven rewards are:

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  1. “Inner Beast” Weapon Blueprint and 15-minute double XP token
  2. “The Beast” Operator Skin and 15-minute double XP token
  3. “Caught In The Crosshairs” Weapon Vinyl and 15-minute double XP token
  4. “Zero Chill” Operator Skin and 15-minute double token
  5. Future season content and 15-minute double token
  6. Future season content and 15-minute double token
  7. A double XP token
Call of Duty: Modern Warfare 3
Call of Duty: Modern Warfare 3 x Monster Energy Promo Rewards

Call of Duty: Modern Warfare 3 is coming in two different editions, Standard and Vault edition. Vault edition provides players with exclusive operator packs, two weapon vaults, early access to the game’s campaign and open beta, and more. The game will feature brand-new features including an A.I. voice chat moderation system that will make matchmaking a positive experience for players. With its new features and gameplay, Modern Warfare is looking to dominate the action scene in the gaming world.

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Source: Gamerant

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Written by Rohit Tiwari

Articles Published: 756

Rohit Tiwari is a Gaming Journalist and Editor at FandomWire. With a Master's degree in Mass Communication, Rohit combines academic insight with a passion for the games and the stories they tell. He is an ardent supporter of Real Madrid and when he's not busy playing games, you'll find him reading or idolizing the GOAT Cristiano Ronaldo.