Dragon Ball has been in a rather interesting time with Akira Toriyama announcing Dragon Ball Daima and Dragon Ball Super’s progress in the manga. Fans took the news of the former in a rather bittersweet sense, some liking the announcement of another Dragon Ball series while others asking for a continuation of Super’s storyline.
While Daima would deal with characters such as Goku and Vegeta being turned into children, fans aren’t really sure where they see themselves in Toei Animation’s latest project. However, for Toriyama, it is progress in the world of the franchise, one that has come into being after decades. Although, because of that, it is all but confirmed that Dragon Ball Super will no longer be getting an anime continuation, unlike what some of the fans wanted.
Toei Animation is Giving Up on Dragon Ball Super
A user on X shared a picture of the Blu-ray cover for Dragon Ball Super, something fans were rather happy to see. However, much to their unfortunate surprise, there was something hidden on the cover of the set that many could have missed. A way in which Toei Animation confirmed the end of Dragon Ball Super’s anime.
While the box set very clearly shows Vegeta and Goku in their Super Saiyan Blue forms, one might not notice it instantly. The set states that it is a complete series, not ongoing or incomplete in any form. The fact that it says complete clearly states that Toei Animation has no intention of continuing with Super under any circumstance. This has left a somewhat bittersweet taste in everyone’s mouth. Despite the somewhat mediocre response that the anime got, fans were still hoping to get a conclusion if not a continuation. By the looks of it, that would not be the case.
Could This be Toei Animation’s Marketing Strategy?
Although it is unlikely, there could be a strong chance that using the words ‘complete series,’ is more of a marketing strategy than a proclamation announcing the end of a series entirely. Dragon Ball Super’s conclusion in the anime, if even incomplete, would, if not should, be announced in a proper manner, giving some light to the fans. Selling the Blu-ray box set with the terms ‘complete series’ would most definitely attract a crowd.
If not the manga readers and hardcore fans, all those who are collectors or only dedicate themselves to the anime would certainly go for the box set. If it were to be written as ‘ongoing series’ or ‘incomplete’ in any way, the chances of fans purchasing the set would certainly decline.
