After Black Adam Disaster Turned His $800M Hollywood Career Upside Down, Dwayne Johnson Launches New Shoe Line ‘Brand’: “The Power of daughters in every step”

After Black Adam Disaster Turned His $800M Hollywood Career Upside Down, Dwayne Johnson Launches New Shoe Like 'Brand': "The Power of daughters in every step"
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Dwayne Johnson’s Hollywood journey has had its share of highs and lows, with the recent box office failure of Black Adam being a significant blow. However, as the adage goes, when one door closes, another opens. For Johnson, that new opportunity is his latest venture, a shoe line called PR5, which he is launching in collaboration with his brand ‘Project Rock.’ Johnson has recently announced the launch of his new shoe line PR5 which is an ode to his daughters.

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Dwayne Johnson
Dwayne Johnson

The power of daughters in every step

Dwayne Johnson, the WWE champion, announced the launch of his new shoe line, PR5, on March 2, 2023. However, what sets this line apart is the emotional tribute he has dedicated to his three daughters, Tia, Jazzy, and Simone, who serve as his source of inspiration. The shoe line is a nod to all Girl Dads who find inspiration through their daughters.

Dwayne Johnson offered a sneak peek of the PR5, dubbed “Girl Dad,” with a heartfelt caption-

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“The power of daughters in every step. I’m releasing a special @projectrock shoe today for all of us #GirlDads out there who draw the greatest inspiration from our daughters.”

Project Rock 5 'Girl Dad'
Project Rock 5 ‘Girl Dad’

Also read: Black Adam Star Dwayne Johnson Miserably Failing in His DCU Coup d’état to Replace James Gunn Ended Up Saving DC From Becoming a Shrine to One Man’s Vanity

The product boasts advanced innovation, technology, a signature color palette, and Project Rock storytelling. The company has dedicated over eighteen months to the shoe line, and Johnson couldn’t be happier with the results.

 “From our colors pallet, advanced innovation, technology and our signature Project Rock storytelling. We’ve designed and engineered this shoe for over 18 months and I’m pumped to deliver it.”

Additionally, he shared a series of images from his Project Rock Line, accompanied by a description that read,

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“This is a tribute to our daughters, who inspire us fathers. The word ‘TIJASI’ represents my three girls and is imprinted on the sole of the Girl Dad shoe to symbolize the strength of all daughters and the honor we feel as girl dads.”

Dwayne Johnson with his daughters
Dwayne Johnson with his daughters

Also read: “Then we bring in the Avengers”: DCU’s Black Adam Dwayne Johnson had the Craziest Plan to Humiliate Robert Downey Jr.’s Iron Man and His Teammates

The word “TIJASI” is etched into the sole of the Girl Dad shoe to represent the power of all daughters and the privilege that comes with being a girl dad.

The ups and downs of Dwayne Johnson’s Hollywood career

Dwayne Johnson’s Hollywood career has been a roller coaster ride. He has had some massive hits, like the Fast and The Furious franchise, Jumanji, Moana,  and San Andreas, which grossed over $800M globally. But, he also had his share of flops, and the most significant setback was the Black Adam disaster.

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Dwayne Johnson's Black Adam
Dwayne Johnson’s Black Adam

Also read: “We’re still going strong”: Dwayne Johnson Hard at Work Turning Red One into a Billion Dollar Franchise To Compete With ‘Fast and Furious and DCU

Dwayne Johnson’s Hollywood career took a hit when his long-awaited movie, Black Adam, failed to live up to expectations. Black Adam was a dream role for Dwayne Johnson as a DC fan. Despite being in the making for over 15 years, the movie did not provide the kind of returns that he or the studio would have hoped for.

While Dwayne Johnson’s Hollywood career has seen its ups and downs, he has always remained tenacious in the face of setbacks. His new shoe line is a touching ode to all the Girl Dads out there and serves as a reminder that family is everything. No matter how many setbacks one may face, one should keep going forward by finding a new door to open.

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Source: SpotboyE 

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Written by Minhaz Ahamed

Articles Published: 146

Minhaz is a writer who delves into the complexities of the human experience through his writings, with a focus on cinema, psychology, and philosophy. He finds solace in writing and uses it as a means of exploring and understanding the world.