Singer-actress Rihanna has not only won millions of hearts with her songs and performances but she is also known to be a great businesswoman. She has gained a worldwide appreciation for her fashion and beauty lines Savage X Fenty and Fenty Beauty, respectively. However, things got controversial for the former business line after she decided to cast the Pirates of the Caribbean star in the fourth Savage X Fenty installment soon after the infamous Johnny Depp V Amber Heard trial.
And recent reports have revealed that the Grammy-winning singer has finally decided to step down as the Chief Executive of Savage X Fenty five years after founding the brand.
Rihanna Stepping Down as the CEO of Savage X Fenty
Rihanna, who founded the fashion line Savage X Fenty in 2018, has announced that she will be stepping down as the CEO of the brand. Vogue Business reported the switch that will take place on June 26, 2023, after which Hillary Super will take over as the new CEO of the lingerie brand.
“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” Rihanna said as per the report. She further stated that the brand will continue to grow under the supervision of the new CEO, and it will continue to expand in ways that connect with its customers.
“I’m so grateful and excited to welcome Hillary Super as our new CEO,” the Umbrella singer said as she praised the new CEO. She called Super a “strong leader” and said that she would focus on taking the business to new heights.
Hillary Super is the former chief executive of Anthropologie Group and has also held leadership positions at American Eagle, Guess, Gap, and Old Navy. She is also known for her dedication to breaking stereotypes in fashion.
Savage X Fenty Plans to Expand its Reach
Although Rihanna is stepping down as the CEO she will continue to hold a leadership role as the executive chair of Savage X Fenty. Both her beauty and fashion brands have received praise for their diversity and having a wide range of skin tones and human sizes.
However, it was involved in a controversy last year after the singer decided to cast Johnny Depp in her 2022 Savage X Fenty Vol. 4 fashion show. While he was the “first male in Savage X Fenty show history to take the role,” the Diamonds singer faced quite a criticism for his cameo in the fashion show.
The switch will reportedly take place on 26 June, and the new CEO has shared that she is “thrilled to join the Savage X Fenty family.” She has also stated that she found the brand’s “inclusivity and fearlessness” inspiring and wants to continue what Rihanna started with the launch of her beauty and fashion line.
She has been listed in the 2017 US list of “Forty Women to Watch over 40” for “revitalizing retail and breaking stereotypes.” Super has said that she wants to lead and inspire young women from this unique platform to break the stereotypes and encourage them to explore more in the future.
Read More: Rihanna Set to Join $900M Franchise After Impressing Fans With Sandra Bullock’s Ocean’s 8
Source: Vogue Business
