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Ben Affleck Starts Crusade to Save Creativity in Hollywood With Best Friend Matt Damon as Industry Gets Saturated With Big Budget Franchise Projects

Ben Affleck Starts Crusade to Save Creativity in Hollywood With Best Friend Matt Damon

Ben Affleck and Matt Damon’s legendary friendship has been an understated gift to Hollywood and the pair continues to deliver even 23 years after their debut in the industry and their first Oscar. As the world speculates about the rumors of Ben Affleck’s unhappy marriage to Latin pop star, Jennifer Lopez, the Justice League actor finds a better use of his time rather than addressing those rumors by putting himself to work. And the product that is born as the ingenious brain-child of Ben Affleck and Matt Damon’s joint venture is more rewarding than anything that has contributed to the progress of Hollywood.

Matt Damon and Ben Affleck
Matt Damon and Ben Affleck at the 1998 Oscars

Also read: “It would not go down very well”: Best Friend Matt Damon is Concerned About Ben Affleck Amid Rumors of His Troubled Marriage With Jennifer Lopez

Ben Affleck and Matt Damon Start Artists Equity Productions

The Good Will Hunting actors have begun their very own production venture and named it Artists Equity because that is what the company intends to achieve. The new profitable venture promises to take Hollywood back to its premiere golden era of production before the age of streaming took over the cinematic experience and seeks to reward the creative people attached to a certain project on the basis of its success instead of a lump-sum payment delivered in advance.

Matt Damon and Ben Affleck
Matt Damon and Ben Affleck launch an independent production venture

Also read: “He makes you better. That’s a lot to do with why I got the job”: Brendan Fraser Thanks Matt Damon, Says 1992 School Ties Co-star Helped Him Not Feel Like an Outsider

This not only ensures more creative encouragement in this new age dilemma of instant content but advocates the importance of recognizing all the aspects that contribute towards making a project successful and acknowledging their hard work in making it so. As such, Artists Equity will deliver a percentage of the profit to the artists and creatives. And according to Ben Affleck and Matt Damon, their company intends to transcend the barrier of the “corporate red tape” and shift the balance of power to the creatives, giving them complete executive authority over their own vision rather than pandering to the needs of the studio execs and producers.

Ben Affleck Speaks About Artists Equity Mission Statement

With creativity comes demand, which leads to success, and with more success comes more profit. The agenda or the end goal of Artists Equity seems pretty simple but the heart behind the project is beyond quantifiable. The production house defies the strategies that guide billion-dollar studio houses and in its independent ambition, invokes the golden age of cinema that rewards the creator first, and then the investor. Ben Affleck told The New York Times,

“As streamers have proliferated, they have really ended back-end participation, and so this is partly an effort to try to recapture some of that value and share it in a way that’s more equitable. Not just writers and directors and stars. But also cinematographers, editors, costume designers and other crucial artists who, in my view, are very underpaid.”

Matt Damon and Ben Affleck
Matt Damon and Ben Affleck

Also read: “He’s sitting his fat a** on it”: Ben Affleck and Matt Damon Starring Fantasy Comedy Dogma is Being Held Hostage by Sexual Predator Harvey Weinstein, Claims Kevin Smith 

According to the NYT article, Artists Equity has secured $100 million from RedBird Capital Partners as initial funding for the production’s kick-off, along with individual contributions from Ben Affleck and Matt Damon. Affleck shares the news by revealing his involvement in the behind-the-curtains role in the company — “This is the next act of my career for a long, long time.” Matt Damon has a more hands-on part in the launch of Artists Equity as he plans to exclusively produce for the company and is set to star in a handful of films in its formative era.

Source: The New York Times

Written by Diya Majumdar

At 25, Diya Majumdar is inching closer to getting to the bottom of every film and television's history in existence. Having graduated with honors in literature from Miranda House, DU, her passion and profession both include dissecting the world of cinema, with almost 500 published articles on Fandomwire. She is a liberally opinionated person with an overbearing love for Monet, Edvard Munch, and Van Gogh and boasts of being an avid painter of all their troubled works. If she’s not writing or painting, Diya can often be found in tattoo parlors across Delhi or on rooftops at 3 am listening to music.