“Big Announcement Next Week”- Black Adam Star Dwayne Johnson Promises “Most Innovative and Bad A** Training Gear” for UFC Fighters in New Big Business Venture

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Starting as a professional wrestler, Dwayne Johnson has gone on to become a box office movie star. He has starred in many super-hit movies including Hobbs & Shaw, and Jumanji: Welcome to the Jungle, with Black Adam in his latest production.

Dwayne Johnson
Dwayne Johnson as the titular character in Black Adam.

Related: “The Future of DC rests on their shoulders”: With Reports of WB Having Money For Two Theatrical Releases, Only The Rock and Henry Cavill Can Save Studio With Black Adam

He has also diversified into many other projects such as his own YouTube channel, hosting and producing a TNT reality competition series called The Hero, Wake Up Call, and NBC’s The Titan Games.


Dwayne Johnson’s apparel venture

Being one of the most versatile celebrities, he has also ventured into business. Starting a partnership with Under Armour, called Project Rock wherein he sells specially designed apparel including t-shirts, gym bags, sneakers, headphones, and much more.

Dwayne Johnson
Dwayne Johnson became the first-ever 8-time WWE World Heavyweight Champion.

Also read: “Rock Sees DC Like It’s Pro Wrestling”: Fans Are Done With Dwayne Johnson Repeatedly Claiming His Movie “Black Adam” Will Change DC Forever

He has already sold many other products through his partnership including a gym bag, which was sold out in a couple of days, and a black street tee that was worn at Wrestlemania affixed with “Brahma bull” on it.


The Rock launches his own footwear

Announcing on his official Instagram page, The Rock gave an update on his team-up with the Ultimate Fighting Championship (UFC). He stated that the partnership was just getting started and gave a peek at the new footwear to be released. He wrote:

“It’s our privilege to engineer and deliver the most innovative and bad ass training gear for the FIGHTERS and their TEAMS.

The warriors who WALK THE WALK.


Read more: ‘There aren’t a lot of guys who look like me’: Dwayne Johnson Sounds Disappointed As He Reveals He Lost Reacher’ Role to Tom Cruise

Dwayne Johnson
The Rock has unveiled many collections under his apparel venture including “Chase Greatness” in 2018.

Dwayne Johnson had been announced as the official footwear partner of UFC earlier this year. Under the multi-year agreement, other UFC athletes and their corner teams will also be wearing the Project Rock footwear as part of their UFC Fight Kits.


Check out: “I Completely Ignored Everyone in the Room”: Black Adam Star Dwayne Johnson Proves Once Again Why He’s Called the People’s Champ With the Sweetest Gesture

Since the UFC fighters don’t wear shoes in the octagon, we will see them outfitted in the kicks during Fight Week activities, ceremonial and official weigh-ins as well as during the walkouts to the Octagon.

Source: Instagram


Written by Nikhil Makwana

Articles Published: 271

Nikhil Makwana is a writer for FandomWire, with interests in DC comics, anime, indie films, independent films, and Nicolas Cage. He’s pursuing a Bachelor’s degree in BBA,LLB from IFIM Law School. When he’s not writing, he reads books such as the classic Dune series and existential essays from Albert Camus and Jean-Paul Sartre.