Starting as a professional wrestler, Dwayne Johnson has gone on to become a box office movie star. He has starred in many super-hit movies including Hobbs & Shaw, and Jumanji: Welcome to the Jungle, with Black Adam in his latest production.
He has also diversified into many other projects such as his own YouTube channel, hosting and producing a TNT reality competition series called The Hero, Wake Up Call, and NBC’s The Titan Games.
Dwayne Johnson’s apparel venture
Being one of the most versatile celebrities, he has also ventured into business. Starting a partnership with Under Armour, called Project Rock wherein he sells specially designed apparel including t-shirts, gym bags, sneakers, headphones, and much more.
He has already sold many other products through his partnership including a gym bag, which was sold out in a couple of days, and a black street tee that was worn at Wrestlemania affixed with “Brahma bull” on it.
The Rock launches his own footwear
Announcing on his official Instagram page, The Rock gave an update on his team-up with the Ultimate Fighting Championship (UFC). He stated that the partnership was just getting started and gave a peek at the new footwear to be released. He wrote:
“It’s our privilege to engineer and deliver the most innovative and bad ass training gear for the FIGHTERS and their TEAMS.
The warriors who WALK THE WALK.
BIG ANNOUNCEMENT NEXT WEEK!!”
Dwayne Johnson had been announced as the official footwear partner of UFC earlier this year. Under the multi-year agreement, other UFC athletes and their corner teams will also be wearing the Project Rock footwear as part of their UFC Fight Kits.
Since the UFC fighters don’t wear shoes in the octagon, we will see them outfitted in the kicks during Fight Week activities, ceremonial and official weigh-ins as well as during the walkouts to the Octagon.