“Brie Larson effect?”: Fans Obliterate The Marvels as Pre-Sales Trends Show it’s Behind Even the Worst Rated MCU Movie

With a low pre-sale numbers will The Marvels beat the odds and emerge as a winner or become another forgettable experience for the fans.

"Brie Larson effect?": Fans Obliterate The Marvels as Pre-Sales Trends Show it's Behind Even the Worst Rated MCU Movie


  • Will The Marvels be another Marvel failure?
  • The Marvels has experienced a notable decline in the social media buzz in recent months.
  • The initial pre-sales for The Marvels are registering disconcertingly in low figures.
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The 2023 holiday movie season kicks off in style on November 10 as the 33rd installment of the Marvel Cinematic Universe, The Marvels, makes its grand debut on the silver screen. Lately, the Marvel Studios label has encountered its fair share of challenges. And, it might continue with the upcoming installment.

Brie Larson in The Marvels
Brie Larson in The Marvels

While Guardians of the Galaxy Vol. 3 managed to gather momentum last summer, its initial $118.4 million opening was perceived as somewhat modest for a well-established and beloved sub-franchise. It’s clear that the franchise has distanced itself from the all-encompassing enthusiasm and massive popularity that once effortlessly propelled each film to automatic blockbuster status – reminiscent of what Captain Marvel achieved over four years ago.

Also read: After Earning $155 Million From China With Captain Marvel, MCU Decides to Make a Huge Change For the Chinese Fans in Brie Larson’s ‘The Marvels’


Will The Marvels Be The Worst Performing Film In The MCU?

The performance of Guardians of the Galaxy Vol. 3 followed the divisive reaction among fans to Ant-Man and the Wasp: Quantumania, which only managed to double its domestic opening earnings, reaching a final tally of $214.5 million.

This, along with the mixed receptions of the Disney+ streaming series within the franchise, has eroded the enthusiasm of casual fans who find it challenging to follow the intricate storyline web that the post-Endgame Marvel Cinematic Universe has seemingly evolved into, as many perceive it as disjointed.

The cast of The Marvels
The cast of The Marvels

The social media buzz surrounding The Marvels has experienced a notable decline in recent months, and there are additional worries that the ongoing SAG-AFTRA labor strike might not get resolved in time for Brie Larson and the cast to participate in the movie’s promotional activities. The potential absence of their presence on the media circuit would deal a significant blow to Disney’s endeavors to market the film as an enjoyable escapism, emphasizing its natural “girl power” message aimed at attracting underserved female audiences.


Also read: “Are they going to kill me?”: Brie Larson’s ‘The Marvels’ Director Had a Genuine Concern Before Trusting Kevin Feige Until Taika Waititi and James Gunn Put Her at Ease 

Pre-sales For The Marvels Is Pretty Disappointing

Reflecting these apprehensions, the initial pre-sales for a Marvel Studios production are registering disconcertingly low figures. Current patterns show a 69 percent lag compared to Guardians Vol. 3, a 72 percent shortfall compared to Quantumania, and a 42 percent deficit compared to Eternals.

A still from The Marvels
A still from The Marvels

There’s a strong likelihood that the initial demand is being overshadowed by the release of Taylor Swift’s Eras Tour this weekend, potentially providing The Marvels with an opportunity to gain momentum as the release date approaches, especially if the early reviews are favorable. Nevertheless, the initial projections indicate a significant gap to bridge when compared to recent MCU films.


Besides, November presents noteworthy competition, including The Hunger Games: The Ballad of Songbirds and Snakes and, even more prominently, Disney’s Wish, scheduled to premiere during the second and third weekends of The Marvels. It remains to be seen whether the film beats the odds and emerges as a winner or becomes another forgettable experience for the fans.

Also read: Brie Larson’s The Marvels Official Budget Makes it More Expensive Than Chris Hemsworth’s Thor 4


Written by Priya

Articles Published: 286

Priya’s a skilled writer who thrives on capturing the glitz, glamour, and drama of the entertainment industry. Whether it’s writing about the upcoming movies, or delving into the behind-the-scenes dramas, she always likes to be in the know. Priya intends to do the same during her time at Fandomwire.