Gwyneth Paltrow is an actress and businesswoman who runs a multi-dollar business ‘Goop’ which is mainly based on a variety of scented candles. Recently a clip shows us a blooming collaboration with Kourtney Kardashian’s marque named ‘Poosh’. One candle is titled with a unique name called ‘This Smells Like My Pooshy’ and is launched after the Iron Man actress’s best-selling candle known as, ‘This Smells Like My Vag*na’. After this epic collaboration people are reacting to the quality of the product.
This was one of the most unexpected business collaborations that we ever imagined but anyway, it’s good to see this kind of creative marketing strategy in the business world.
Kourtney Kardashian and Gwyneth Paltrow Released the Quirky Scented Candle Through Their Goop X Poosh Collaboration
Paltrow’s brand Goop first knocked the collaboration on their official Instagram page recently 4 days ago and later declared openly about their candle on the same page, and now it’s turning into headlines on every social media. Yesterday Gwyneth Paltrow shared a detailed post on Instagram addressing her collaboration with Kourtney Kardashian and also talked about the idea behind this very profitable collaboration. She captioned:
“Our candles are not candles, they are provocations. Vaginas are beautiful and full of power, they are nothing to be ashamed of, nor should they be violated in any way ever. Orgasms should be had by everyone in equal measure, they are good for our health, our sleep, our moods, and our bodies. In the spirit of calling out another paradigm which keeps women out of their full power we made ‘this smells like my Pooshy’ candle.”
The stars got fans excited this Tuesday as they teased the upcoming partnership between their brands, Goop and Poosh, as ‘The collab we all need.’ According to the description of the product, The candle smells of ‘black gardenia, geranium, green pepper, Timur berry, honeysuckle, ylang-ylang, and oak moss,’ Haper’s Bazaar addressed this after they got a first look at the luxury item.
Kourtney Kardashian told the outlet:
“Gardenias are one of my favorite flowers. My dad always had them growing in his yard, and he would cut them to keep floating in a bowl inside the house.”
“I have gardenias growing in my outdoor entryway, as well, and I love that they always start to bloom right around my birthday.”
She also added:
“Every night, my kids all climb into my bed, and we light this candle, have a cup of chamomile tea, and watch something together—there is nothing more relaxing to end the day.”
The candle is priced at $75 for a full-size candle or $20 for a smaller votive.