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Celebs You Didn’t Know Are Marketing Geniuses & Have Their Own Business Empires

Most celebrities prefer to stick to the art that made them famous. But some adventurous souls experiment in other fields as well. Based on the knowledge from the past or just interest-based side careers. And at times the side career gets to be equally good as what they’re famous for. A lot of celebrities view their fame as a business platform. They start their own business and if they’re lucky enough, it grows to become an empire. But most of us don’t know that our favorite celebrities even own these business empires, till we research into their lives closely. Here are a few celebs you probably did not know were marketing geniuses and have their own business empires.

Oprah Winfrey

Oprah Winfrey
Oprah Winfrey

The famous talk show host, Oprah Winfrey, after launched a TV channel. The TV channel is named OWN and it was launched in 2011. According to Fobes, she has a 25.5% stake in the channel which is worth approximately $75 million. The celeb also holds an 8% stake in Weight Watchers and also has her own magazine – O, The Oprah Magazine. She has set up quite a business empire.

Serena Williams

Serena Williams Business empire
Serena Williams

Apart from being a sportsperson, Serena Williams has set up quite a business empire too. She is the founder of Serena Venture, a venture that provides funds to diverse founders across a variety of industries. It was started in 2012. She also owns a clothing line – Serena Clothing Line, that sells dresses, accessories, and more.

Sofia Vergara

Sofia Vergara
Sofia Vergara

Known for her role in The Modern Family, Sofia Vergara, too, has a business empire. The actress is the co-founder of a subscription-based underwear company, EBY. Around 10% of the business’s net sales go to Seven Bar Foundation. This is an organization that helps poor women start up small businesses. She also owns a denim line, a furniture line, and fragrances.

Sarah Jessica Parker

Sarah Jessica Parker Business empire
Sarah Jessica Parker

The Sex and the City actress, Sarah Jessica Parker launched a shoe line called SJP in 2014. It is a luxury shoe line that has its boutiques set up in Bellagio Hotel in Las Vegas and MGM National Harbor in Oxon Hill, Maryland. The shoes are priced between $300 and $600 per pair. The actress also owns a fragrance line, SJP Beauty. She is also the editorial director of the publishing imprint SJP for Hogarth.

Rihanna

Rihanna
Rihanna

The famous singer Rihanna too, owns a business empire. According to Forbes, her makeup brand, Fenty Beauty generated $570 million in revenue in 2018. Apart from the makeup brand, she is also the co-owner of a luxury goods group LVMH. She recently collaborated the brand with a new high fashion line. She also runs a lingerie line – Savage X Fenty.

Drew Barrymore

Drew Barrymore business empire
Drew Barrymore

Apart from being a part of the movie business at a very young age, Drew Barrymore has set up a business empire. She started her own production company Flower Films in 1995. The Flower industry now has expanded. It has become a beauty and makeup brand, fashion brand, and home goods brand. Flower beauty lineup includes makeup, fragrances, and accessories at an affordable price.

Related: Famous Celebs You Never Knew Were In Huge Debt

Written by Gargi Mishra

I am Gargi Mishra, an aspiring filmmaker. I look at the world through the viewfinder and love to study films. Write them and write about them.