The most crucial aspect of having Dwayne Johnson as the sponsor or owner of a certain company is the actor’s inherent ability to make sure of the business’s success at such a tremendous scale so as to dwarf any and all existing competition in the market. The pro-athlete turned professional wrestler turned Hollywood megastar has turned yet another business around by signing on the dotted line and hopping on board the small-batch ice cream company ‘Salt & Straw’ and it seems his diet regimen has a huge role to play in its incredible turnover.
Dwayne Johnson’s Ice Cream Company Turns Over a Profit
Up until very recently, ‘Salt & Straw’ was relatively unrecognized by the larger demography in the industry of ice cream production and marketing when compared to such juggernauts as Baskin Robbins and Häagen-Dazs. However, the world’s largest small-batch ice cream company has one crucial aspect working in its favor – its partnership with global megastar, Dwayne “The Rock” Johnson.
Also read: Has The Rock Fooled Us All? Staggering 75% of His Entire $800M Fortune Isn’t Even From Acting
With five new flavors launched over the course of the holiday season based on The Rock’s cheat meals, the strategic and innovative move has helped rebrand the company in turning over a massive profit, especially with S&S charging $64 per pint for the five specials that have slyly been named as the Dwanta Holiday pack, on their menu. It seems even the actor’s cheat meals have the potential to save a small-scale industry by bringing it out of the depths of relative oblivion and turn in a profit worth millions almost overnight.
Dwayne Johnson Takes Over the World of Business
Over the past decade or so, the incredulous success witnessed by Dwayne Johnson has marked a momentous shift in the actor’s career as well as Hollywood’s action-thriller industry. Dominating the genre by a large margin, The Rock has seamlessly established his mastery over the box office by managing to pull off a theatrical blockbuster success with each of his entertaining, adrenaline-fueled, family-friendly, high on action releases. And with the business of Seven Bucks proliferating beyond means, it was time to turn toward other endeavors and expand into territories that would challenge him as a businessman and entrepreneur.
In 2020, The Rock and his business partner, Dany Garcia, became strategic investors in the fastest-growing financial wellness app, Acorns, which marked one of their first forays into the world of technology and finance. Johnson’s Siete Bucks Spirits and its name-brand company, Teremana soon took over the tequila business and Project Rock was named the Official Footwear Partner of UFC in 2022 under a multi-year business agreement.
With ZOA Energy, launched by Johnson, taking over its respective market and XFL – the professional football minor league which faced bankruptcy and dissolution under Vince McMahon until it was bought, financed, and rebooted by Dwayne Johnson in 2022 – witnessing an incredible success rate after its rebranding, there remains a very few streams of business left to be ventured into by the actor. It can only be imagined what ‘Salt & Straw’ should expect in terms of its revenue stream with Dwayne Johnson at the helm essentially serving as its brand ambassador in the years to come.
Source: Salt & Straw
