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“Horrible Marketing”: Brad Pitt and Margot Robbie Face Severe Consequences For Declaring War Against James Cameron’s Avatar 2 at Box Office

james cameron margot robie brad pitt babylon

With a star-studded cast and an intriguing storyline, one would think Babylon would become one of the biggest hits of the year, however, that doesn’t seem to be the case. The Damien Chazelle-directed film starring Margot Robbie, Brad Pitt, and Tobey Maguire hit the theatres on December 23 and has unfortunately failed to reel in some serious numbers.

Babylon receives mixed reviews.
A still from Babylon

The film had quite the recipe to turn itself into a must-watch. It looks like releasing on a busy weekend for the theatres turned out to not work in the favor of Babylon as the movie bombed at the box office. With the way things are going at the moment for the star-studded film, it seems like becoming profitable at the box office is something the team should not look forward to.

Also Read: ‘As expected’: Brad Pitt, Margot Robbie’s ‘Babylon’ is a Colossal Box Office Bomb, Fans Blame Everything from Poor Marketing To Winter Storm

Margot Robbie’s Babylon Bombs at the Box Office

Damien Chazelle
Damien Chazelle

Also Read: Babylon Star Margot Robbie Kiss Made Brad Pitt Forget His Marriage Vows, Calls It the ‘Best’ He’s Ever Had

Is the audience finally over going to movies just to see a big-name actor on the screen? It certainly appears to be that way as Babylon flaunts some of the biggest celebrities in Hollywood and has still managed to not perform well, at all. Damien Chazelle’s movie had a budget ranging between $78 million to $80 million. Babylon needs to make at least $250 million total at the box office just so it could begin making a profit.

So, how much has the film made at the box office so far since its release? Over the four-day domestic opening weekend, Babylon made an extremely underwhelming $4.9 million, which could be said, is pennies and dimes compared to what it actually needs to break even. At this rate, the movie is headed towards its domestic chapter being closed at just $20 million. The pressure now resides on the shoulders of the international audience to make the film profitable for the team!

Also Read: “When else am I gonna get the chance to kiss him?”: Margot Robbie Forcibly Kissed Brad Pitt While Filming Babylon, Convinced Damien Chazelle to Change the Script For Her

What Went Wrong?

Margot Robbie in Babylon (2022).
Margot Robbie in Babylon (2022).

There didn’t seem to be any room for failure when Babylon was first announced. The plot, the cast, the director, and so on seemed to be everything needed for a box-office blockbuster. A majority of the critics did not have compliments for the film with one critic stating that at times he was left wondering if the movie should have been titled “Babble On” instead. The 3 hours 9 minutes runtime could be the one to blame for this!

Another reason why the movie didn’t perform well seems to be the timing and how poorly it was marketed as many Twitter users stated that they weren’t even aware Babylon was in the theatres. Adding to that, the U.S. being wrapped in frigid weather could also have been the reason for the movie’s dismissal.

Also, let’s not forget the mega beast that Babylon was challenging – Avatar: The Way of Water. The Avatar sequel has been doing so well at the box office that not even a snowstorm could stop the audience from going to the theatres for it. It’s not a brain-scratcher where the audience was headed off to over the weekend. Turns out, the blue humanoids of Pandora aren’t easy to beat!

It’s going to be intriguing to see how and if Babylon redeems itself over the upcoming few weeks. Will this be the second flop for Margot Robbie this year?

Babylon is currently playing in theatres.

Source: Discussing Films

Written by Mishkaat Khan

Mishkaat is a medical student who found solace in content writing. Having worked in the industry for about three years, she has written about everything from medicine to literature and is now happy to enlight you about the world of entertainment. When not writing, she can be found obsessing over supernatural beings through books and TV.