“I don’t want to apologize for making sequels”: Disney’s CEO Bob Iger’s Unapologetic Comments on Sequels Frustrates Fans 

Bob Iger defends sequels; the unyielding CEO stirs fan frustration with his unapologetic stance on Disney's sequel productions.

"I don't want to apologize for making sequels": Disney's CEO Bob Iger's Unapologetic Comments on Sequels Frustrates Fans 


  • Disney CEO Bob Iger's unapologetic embrace of sequels has caused frustration among fans.
  • Iger defends the company's strategic pursuit of sequels and emphasizes the importance of compelling storytelling beyond commercial motives.
  • The CEO's stance resonates with Disney's founder, Walt Disney, who expressed skepticism towards conventional sequels in a 1966 letter.
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In the magical world of entertainment, Disney stands as an enduring powerhouse, enchanting audiences with timeless tales and magical experiences. Yet, recent comments from CEO Bob Iger have stirred frustration among fans. The 72-year-old’s unapologetic embrace of sequels, a surprising shift, has perplexed and disheartened many enthusiasts.

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Bob Iger CEO of Disney
Bob Iger CEO of Disney

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Bob Iger Stands Firm On Disney’s Decision To Produce Sequels

In the dynamic world of entertainment, Disney’s CEO, Bob Iger, robustly defended the company’s strategic pursuit of sequels. He addressed concerns over recent disappointments at the box office.

Disney's CEO Bob Iger.
Business executive Bob Iger.

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Refusing to offer apologies for the mixed success of sequels, Iger emphasized the importance of compelling storytelling beyond mere commercial motives. According to Deadline, he said during a Q&A session at the New York Times’s DealBook conference,

“I think I don’t want to apologize for making sequels. You have to have a good story. And we have made too many. That doesn’t mean we’re not going to continue to make them.” 

The backdrop of this discussion is a challenging year for Disney. It was marked by lower-than-expected earnings from films like Ant-Man and the Wasp: Quantumania and The Marvels.


The CEO of Disney’s unapologetic stance resonates with Disney’s founder, Walt Disney, who, in a 1966 letter, expressed skepticism towards conventional sequels, declaring,

“I’m a born experimenter…..To this day, I don’t believe in sequels. I can’t follow popular cycles, I have to move on to new things. There are many new worlds to conquer.”

Yet, Iger’s commitment to sequels persists, with announced follow-ups to iconic films like Frozen and Toy Story.


While Iger champions a prioritization of quality over quantity for key brands like Marvel, fans have voiced frustration about the sequel-heavy strategy.

Fans Express Frustration And Opinions Regarding The Sequel Productions

Bob Iger is reportedly looking for an heir.
Bob Iger is reportedly looking for an heir.

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In the digital age, fan influence shapes Disney’s path as it delves into sequel production. Fans grow more vocal, expressing frustration and nuanced views on these cinematic continuations.

Social media platforms have become a battleground where enthusiasts debate the worth and pitfalls of Disney’s sequel strategy.


On these platforms, fans express both frustration and nuanced opinions about the direction of these productions.

While some vent their frustrations, others rally behind Bob’s decisions, offering varying perspectives.


This spectrum of reactions underscores the delicate balance Disney must strike to satisfy its audience while staying true to its creative vision.

In an era of instant connectivity, fan feedback plays a pivotal role in shaping the narrative of beloved franchises. It challenges Disney to navigate the delicate dance between audience expectations and artistic innovation.


Written by Muskan Chaudhary

Muskan Chaudhary, Junior Content Writer at Fandom wire. Having completed her degree in Commerce, she has written over 500 articles spanning FandomWire and Animated Times in the pop culture. She is dedicated to bring the latest and informative content from the entertainment world, thus expanding her knowledge in the field. Apart from her contributions to FandamWire, she has a keen interest in video games, sketching and playing tennis.