The world is not unknown to the eccentric music that pop sensation Rihanna has to offer. From hip-hop to reggae, the singer’s vocals have kept the audience hooked and waiting for more since her last album, Anti, was released in 2016.
However, for the Diamonds singer, just revolutionizing the music industry was not enough when she launched her cosmetics brand, Fenty Beauty, in 2017. Since then, the brand has gained huge popularity among the masses.
Now extending this fame, the star has become the fourth celebrity after Beyonce’s Cecréd, Brooke Shield’s Commence, and Rita Ora’s TypeBea to launch a hair brand, Fenty Hair. It took four years to finalize the haircare range, which is intended to help people with different hair structures. However, managing such a diverse range is not as simple as it looks, even for the Wild Thoughts singer.
Rihanna reveals the challenging blocks of entering the hair care industry
Apart from her singing endeavors, Rihanna has also experienced her fair share of fashion moments. These moments also included a diverse range of hair styles that she’s pulled off and experimented with.
However, she also fully acknowledges the gravity of the work at hand and, in an exclusive interview with PEOPLE, revealed how stressful launching the haircare brand was.
Considering all hair types, considering all of the brands that I’ve been in love with my entire life, I’m thinking, ‘If it’s not better than this one, it can’t work.’
She further extended her thoughts by pointing out that, as a woman and an artist, her hair has evolved to be a significant expression of her emotions.
In addition, the demands of being a celebrity place a great deal of stress on her hair, highlighting the need for solutions to these problems. Thus, further cementing Rihanna’s vision of turning Fenty Beauty into a global brand.
How Rihanna’s trip to India served as a major platform for marketing Fenty Beauty?
The singer’s admirers were glued to their seats, waiting for her to take the stage once more following her 2023 Super Bowl halftime performance. So, after a gap of several months, the Wild Thoughts singer performed a private concert at Indian billionaire Mukesh Ambani’s son Anant Ambani’s pre-wedding bash. However, for the fanatics, this was not just a performance but Rihanna’s way of marketing her brand in the Indian Subcontinent.
Undoubtedly, the pay cheque that the Barbadian singer cashed in for the performance was quite hefty. But the business endeavors and connections with India’s wealthiest family have multiple purposes. Ambani’s owned Reliance Retail is all set to acquire the rights to the beauty chain Sephora in India.
This further allows Rihanna to showcase her range of products to the Indian market. As a result, she is not only performing for millions of dollars but also laying the groundwork for her products to become household names.
