Henry Cavill’s highly anticipated movie, Argylle, is not experiencing the success it was expected to achieve. This comes after Henry Cavill’s departure from both DC and The Witcher. Matthew Vaughn’s brainchild generated significant hype among fans, but none of that seems to matter anymore. In light of this, Matthew Vaugh is now asking fans to stop chasing after Superman and James Bond following Argylle’s backlash.
As dedicated fans of Henry Cavill express their appreciation for the film, there is curiosity about whether he would consider returning for a potential second and third part. However, considering just how much of a Box Office bomb the film turned out to be, it is wise if fans temper their expectations on future sequels at the moment.
Matthew Vaughn Implores Fans to Stop Going After Superman And James Bond
While speaking to Josh Horowitz in a recent interview, Argylle director Matthew Vaughn talked about the challenges of creating new IPs, citing iconic films like Star Wars and Back to The Future as successful original IPs. He noted that marketers have become inclined towards branded IPs, making it difficult for new ones to succeed.
”I go through the pain and torture of trying to do new IPs. Let’s say when Star Wars, Raiders, ET, when these movies, Back to The Future, came out – they were fresh, original IP. They weren’t based on anything, they were new. I think marketeers just got comfortable that they wanted branded IP.”
Matthew Vaughn highlighted the struggle of introducing and educating audiences about new IPs, emphasizing the need for a different approach than that of established franchises. Despite his preference for investing less in well-known brands like Superman or James Bond, studios often allocate more resources to them, hindering the potential success of unbranded IPs.
”I learned what’s hard about doing new IP is in theory, you need to spend more money, you need to educate to people what the new IP is. You can’t just do the same rules for branded IP. For the same reason, a lot of unbranded IP doesn’t work. Because it wasn’t given more chance, because it’s unbranded IP, the studios don’t want to spend more money on it. They’d much rather spend more money on Superman, James Bond, Harry Potter. I’m like, ‘Spend less money on that, guys!”
Matthew Vaughn certainly made a lot of sense as it is simply very hard to create a new IP nowadays. Unfortunately, he might not do that anymore and just return to Kingsmen considering how badly Argylle failed.
Argylle Was A Colossal Box Office Failure
Henry Cavill’s Argylle performed poorly at the Box Office during its opening weekend, earning only $18 million in domestic ticket sales. According to The Hollywood Handle, the international market contributed a meagre $17 million, resulting in a worldwide total of $35 million. With production costs amounting to $200 million, the movie faces the risk of becoming the first major Box Office failure of the year if it does not improve in the coming weeks.
It currently has a disappointing 34% score on Rotten Tomatoes and a C+ on CinemaScore, so it is more or less a failure on all accounts. This is definitely not how Henry Cavill or anyone else involved in the movie expected the film to turn out. Nonetheless, it is time for them to go back to the drawing board and figure out what to do with a potential sequel if it ever happens.
