Kung Fu Panda 4 Uses Genius Marketing to Beat Dune 2 in David vs Goliath Fight for Theater Supremacy in March

The new teaser for Kung Fu Panda has got the right amount of spice.

Kung Fu Panda 4 Uses Genius Marketing to Beat Dune 2 in David vs Goliath Fight for Theater Supremacy in March

SUMMARY

  • Set to release in March, Kung Fu Panda and Dune 2 will go themselves going against each other for the box-office throne.
  • In order to capitalize on the hype, Universal has released a brilliant teaser for Kung Fu Panda 4.
  • The teaser sees Po walking across the dunes of Arrakis with a bowl of dumplings.
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March will see two of the most anticipated sequels going head to head, with Denis Villeneuve’s Dune Part 2 hitting screens this week and Kung Fu Panda 4 hitting the screens on March 15. And Master Po is embracing his upcoming battle with the last Duke of House Atreides in the upcoming weeks for the box-office throne with the new teaser.

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Ahead of Dune 2‘s release, Universal has released another teaser for Kung Fu Panda 4 to capitalize on the hype of the upcoming sci-fi epic, and it seems to have worked out right for them.

A still from Kung Fu Panda 4
A still from Kung Fu Panda 4

The New Teaser of Kung FU Panda 4 Sees Po Channeling His Inner Paul Atreides

Like Barbie and Oppenheimer did last year, the upcoming Jack Black-led film is embracing its competition with Dune 2 at the box office in March. With DreamWorks’ Puss in Boots: The Last Wish being a huge success, arguably one of the studio’s best to date, fans have high hopes for the next mainline entry in one of their biggest franchises after a gap of 8 years. With Kung Fu Panda 3, despite having its charms, failing to encompass the same magic as the first two, the fourth one has a lot to live up to, and Universal isn’t holding back with its marketing.

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Kung Fu Panda teaser: Sand & Spice
Kung Fu Panda teaser: Sand & Spice

In the teaser, Sand & Spice, Po can be seen walking across the dunes of Arrakis, channeling his inner Muad’Dib, before revealing a bowl of dumplings, saying, “Just the right amount of spice”.

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Reasonably, the spicy teaser has got fans animated for both Po and the highly anticipated sequel to Dune, as the two giants in their respective mediums are set to fight for the box-office throne.

Austin Butler and Timothée Chalamet in Dune: Part Two
Dune: Part Two

Denis Villeneuve Claimed Television Is Ruining the Medium of Films

While Kung Fu Panda is busy promoting its upcoming clash with Dune 2, Denis Villeneuve touched on the negative influence of television on the medium of films. The director stressed that dialogues are for theatre and television, and films should be made up of strong images and sound, saying, in a perfect world, “he’d want to make a movie with no dialogues… that doesn’t feel like an experiment.”

However, the acclaimed director has addressed that the golden age of television has corrupted the medium of films, as execs “thought films should copy its success.” Villeneuve told The Times of London:

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“Frankly, I hate dialogue. Dialogue is for theatre and television. I don’t remember movies because of a good line, I remember movies because of a strong image. I’m not interested in dialogue at all. Pure image and sound, that is the power of cinema, but it is something not obvious when you watch movies today. Movies have been corrupted by television… In a perfect world, I’d make a compelling movie that doesn’t feel like an experiment but does not have a single word in it either,”

Denis Villeneuve on the set of Dune
Denis Villeneuve on the set of Dune

Although  Villeneuve had initial ideas of delving into television to adapt Jo Nesbo’s novel The Son and star Jake Gyllenhaal, the director scrapped his plans, as it was not the medium for him.

Dune Part 2 will hit theatres on 1 March.

Kung Fu Panda  4 will hit theatres on 15 March.

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Written by Santanu Roy

Articles Published: 1364

Santanu Roy is a film enthusiast with a deep love for the medium of animation while also being obsessed with The Everly Brothers, Billy Joel, and The Platters. Having expertise in everything related to Batman, Santanu spends most of his time watching and learning films, with Martin Scorsese and Park Chan-wook being his personal favorites. Apart from pursuing a degree in animation, he also possesses a deep fondness for narrative-driven games and is currently a writer at Fandomwire with over 1000 articles.