It is almost time for cinema lovers to get back to the theatres on a regular basis because MoviePass seems to be making its return. People enjoyed its services for more than three years after its triumphant launch in 2017. In many cities, it offered subscribers one movie per day for just $9.99 a month. This is a price that’s even lower than one movie ticket in most cities, so people were saving a lot of money. But such a low price took its toll on the business.
2020 brought ruins for so many businesses and individuals. And in early 2020, the owner of MoviePass, Helios and Matheson Analytics ran out of cash and filed for bankruptcy. But this Tuesday, a MoviePass website began a mysterious countdown for 6 days, which is to end on March 22. The Countdown at the moment of writing this article stands at 4 days and 10 hours. Its tagline says “the movie is about to start.” So, some announcement definitely seems to be coming at us.
But, it’s interesting that this website (which was registered anonymously on Feb. 7, 2021) is different from the previous ‘Moviepass.com.’ The social media accounts of MoviePass have also been inactive for quite a while. The last tweet which we saw from MoviePass’s official Twitter handle was on June 30, 2019. So people don’t really know what to make of the countdown just yet. For now, it just seems that the MoviePass service is returning with a few changes (along with a change in ownership). But that’s just speculation.
Even the former CEO of MoviePass, Mitch Lowe doesn’t have any idea about it. Here’s what he wrote in an email, “I have no idea. It has nothing to do with me.” So, let’s wait until March 22nd in order to get to the truth of the matter. Recent Box Office results have proven that despite all the COVID-19 precautions being taken by theatre chains, people still don’t find it comfortable to sit in a closed space for two to three hours. Maybe, MoviePass will reignite the love for theatrical experience and push people to the theatres in larger numbers once again.
