in , ,
- Advertisment -

“Nothing beats the shared experience of being in a theater”: Kevin Feige Begrudgingly Accepts Cinema Needs Theaters After Tom Cruise’s Top Gun 2 Saved Industry With Flying Colors

Kevin Feige Begrudgingly Accepts Cinema Needs Theaters After Tom Cruise’s Top Gun 2 Saved Industry With Flying Colors

The COVID-19 pandemic dealt a blow to the entertainment industry, including Marvel, which saw a hiatus in new MCU content in 2020. However, the studio returned in 2021 with eight projects released between cinemas and Disney+. During this time, Kevin Feige was reported as “very worried” about the future of the movie business and the theatrical side in particular.

Kevin Feige Learns The Hard Truth

Kevin Feige
Kevin Feige

Kevin Feige, the president of Marvel Studios, recently spoke to The Movie Business Podcast about his thoughts on the impact of the COVID-19 pandemic on the movie industry, particularly on the theatrical side.

“I think that– you know… a couple of years ago, when we were in the heat of the pandemic, I was very worried, as we all were about the state of the world, about the future of civilization, and about the future of the movie business, and specifically the theatrical side of the business. Because I do believe that you can make incredible things that are meant to be seen in the comfort of your own home and tell a great a story as any.”

Suggested Article: Megan Fox Refused to Become Cheap Copy of Angelina Jolie, Declined $275M Lara Croft Movie for Series of Flops Instead

Feige admitted to being concerned about the future of the movie business and the shared experience of being in a theater with hundreds of strangers.

“But I also think nothing beats the shared experience of being in a theater with hundreds of strangers experiencing something. And I think in today’s world, it is more important than ever to have some cultural crossover amongst different types of people to live in a shared experience together. And nothing does that better than the theatrical experience.“

Spider-Man: No Way Home Cast
Spider-Man: No Way Home Cast

Feige believes that nothing beats the experience of being in a movie theater and witnessing a film with hundreds of other people. He highlights the cultural crossover that comes with such a shared experience, stating that it is more important now than ever to have cultural exchange among different types of people.

Also Read: “It’s just a great moment when he’s excited”: Glen Powell Reveals Tom Cruise Went Beyond Euphoric After He Agreed for Top Gun 2 Despite Losing to Miles Teller 

The Importance Of Theatrical Experience

The Marvel Studio president has consistently maintained that big-budget blockbusters such as those in the MCU should be first viewed in theaters. This belief is supported by a 2021 poll in which roughly two-thirds of the respondents preferred watching Black Widow in a theater rather than at home.

The Marvel Boss acknowledged that while movies could be made for home viewing and still tell great stories, nothing compares to the shared experience of hundreds of strangers coming together to watch a movie in a theater. He pointed out that this experience has become even more important in today’s world, where there is a need for cultural crossover among different types of people.

Despite the absence of the Chinese market, Marvel Studios has been enjoying good box office returns since 2021. Fans and Marvel Studios prefer the big-screen experience to the extent that many would be disappointed if the studio were to abandon theaters for Disney+ releases hypothetically.

Ant-Man and Kang
Ant-Man and Kang

Read More: ‘You can never be Zack Snyder’: James Gunn Divides DC Fans as He’s Reportedly Replacing Snyder as ‘Superman: Legacy’ Director

Feige’s comments highlight the importance of the shared movie-going experience and how it brings people together from all walks of life. With Marvel Studios’ next film, Ant-Man and the Wasp: Quantumania, set to hit theaters soon, it’s clear that Feige and the MCU remain committed to delivering their blockbusters to fans in the traditional theater setting.

Ant-Man and the Wasp: Quantumania is set to hit theaters on February 17.

Source: The Movie Business Podcast | Spotify

Written by Mabel Andrady

Mabel, aka MJ, is a FandomWire Sr. Writer, pop-culture fanatic, and an MA in Health Demography holder. When she's not indulging in her guilty pleasure of penning everything Hollywood, Marvel & DC, she writes academic essays on COVID-19 and HIV/AIDS. With 2500+ articles published online, she brings a unique twist to entertainment writing. A jack-of-all-trades, MJ enjoys movies, writes/acts in plays, writes music, and dreams of being a successful actress. She offers a fresh perspective, making her writing a must-read for those seeking knowledge and entertainment.