Rihanna’s Private Concert For Billionaire Indian Businessman Gets Revealed As a Marketing Strategy For Singer’s Fenty Beauty Line

Pop sensation and Grammy Award winner will make millions even after her performance for Indian Billionaire is wrapped up.

Rihanna’s Private Concert For Billionaire Indian Businessman Gets Revealed As a Marketing Strategy For Singer’s Fenty Beauty Line

SUMMARY

  • Rihanna has recently landed in India to perform at the private concert of Indian Billionaire Mukesh Ambani's son's wedding ceremony.
  • Apart from hefty compensation for her performance, the singer is also there to improve business relations for her fashion and beauty brand Fenty.
  • Since Reliance Retail is taking rights to Sephora India, Rihanna will be able to introduce her Fenty Beauty range through this beauty chain.
Show More
Featured Video

While it may be true that in recent times, the world has been waiting with bated breaths for pop sensation Rihanna to return to the music scene for quite a while, she has been taking a long break from the spotlight to focus on other things. One such example has to be her fashion label Fenty, which she has been constantly working towards making a global brand.

Advertisement
Rihanna in a still from Love The Way You Lie
Rihanna in a still from Love The Way You Lie

Despite her unwillingness to return to the music industry at the moment, it was recently revealed that she will make an exception for Indian Billionaire Mukesh Ambani’s son’s wedding ceremony, where she will be putting on a private concert for the attending guests. While it may seem like the paycheck might be the motivator here, this performance will also help her introduce her products of Fenty Beauty to the Indian Subcontinent through business relations.

Rihanna’s Private Concert For Mukesh Ambani’s Son’s Wedding Will Help Fenty Thrive In India

Rihanna in a still from the Savage X Fenty fashion show 2021
Rihanna in a still from the Savage X Fenty fashion show 2021

The fans call for her to take the stage once more, but the Barbadian music sensation Rihanna is more focused now on her business ventures as a businesswoman than her music career, which has already surpassed legendary status. This business mindset and grind has recently brought her to India, where she will be performing at the pre-wedding ceremony of Anant Ambani and Radhika Merchant, the son and daughter-in-law to-be of Indian Billionaire Mukesh Ambani.

Advertisement

While it’s partly true that Ambani will be paying a hefty sum as compensation for the singer’s talents and hard work, Rihanna also sees this as an opportunity to make business connections in a new and emerging market such as India for her Fenty Beauty line of products. It was recently revealed that Ambani’s company Reliance Retail will be acquiring business rights to Sephora India, which is a valuable high fashion and beauty chain in the country.

Thus, with her private concert, she’ll no doubt make millions directly but also forge invaluable business ventures in the coming future. By performing for the man in charge of the conglomerate and his numerous high-profile guests, the star is furthering her empire into new territories.

Advertisement

Who Is Mukesh Ambani?

Mukesh Ambani
Mukesh Ambani

Considering it takes a special kind of wealth and influence to make someone as prolific as Rihanna perform in a private concert for you, Mukesh Ambani is the kind of person that you can bet to arrange for something like this in an instant.

As the Chairman as well as the Managing Director of Reliance Industries, Ambani is practically the head honcho of one of the biggest conglomerates in the world and the biggest in India. This conglomerate has several multi-national brands and subsidiaries under its name, which makes the businessman’s net worth close to $112 Billion, making him the richest man in Asia, and the 11th richest man in the world.

Avatar

Written by Deepak Bisht

Articles Published: 1394

Deepak Bisht is a writer at FandomWire who has vast expertise in films of many genres, a hardcore anime nerd along with two years of writing experience. After completing his Bachelor's in Business Administration, he became part of the company in hopes of providing accurate, informative, and exciting articles to the world.

Apart from his contributions to FandomWire, the rest of his time is spent either reading quality works of literature, listening to vintage music, or playing any video games he can get his hands on.