The Walking Dead (2010-2022) has been a cultural sensation since its inception. Ryan Reynolds, with his humor, decided to ride the cultural wave as the final episode of The Walking Dead aired on AMC.
Ryan Reynolds, in a bid to promote his business, teamed up with the folks over at AMC to create ads that specifically fans of the series will enjoy. Reynolds felt the need for ads to be entertaining once more and be an integral part of the people’s talks.
Ryan Reynolds Resurrects The Walking Dead Characters
Ryan Reynolds alongside being a fantastic actor also finds solace in investing and owning businesses. Back in 2018, the Deadpool actor started his own production company called Maximum Effort. He also acquired a stake in the Aviation Gin Company in February 2018 followed by the purchase of Mint Mobile in 2019. With all the companies to promote, Ryan Renolds found a creative solution.
As the premiere of the final episode of The Walking Dead aired on AMC, Ryan Reynolds ‘resurrected’ four fan-favorite characters from the show and used them in his advertisements. The Free Guy actor tied up with The Walking Dead franchise and created 5 ads for Autodesk, Deloitte, Door Dash, MNTN, and Ring. In his statements, here’s what Ryan Reynolds had to say about the ads,
“Ads should be fun. The Walking Dead has generated more cultural conversation over the last decade than any other property and we wanted to honor that by bringing a few characters back from the dead in some fun contextual ads.”
The actor went on to reveal the instantaneous support of the AMC Network Content Room which ended up with Reynolds having a fun time.
“We were blown away by the total support of AMC Networks’ Content Room and the willingness to be untraditional shown by Autodesk, Deloitte, DoorDash and Ring. I would also say MNTN but that one was easier since I control that budget! Ads can be a part of the cultural conversation as they once so frequently were. They just need a little more love, attention and mischief.”
The characters who had been dead in The Walking Dead series over the years were brought back for the entertainment of the fans and advertising of the company. Dallas Roberts, Laurie Holden, Joe Ando-Hirsh, and, Andrew West reprised their respective roles of Milton Mamet, Andrea Harrison, Rodney, and Gareth to work with Maximum Effort and the AMC Network Content Room.
Ryan Reynolds Has Been At It For A Long Time
The various ads saw fan-favorite characters resurrecting as zombies in hilarious situations. People were absolutely not bored as they adored Ryan Reynolds for his sense of humor all the more. The 6 Underground actor had also promoted his Aviation Gin Company in the Dwayne Johnson-Gal Gadot starrer Red Notice (2021).
His latest movie with Will Ferrell titled Spirited received a mixed response from the audience but was praised by many for its unique take on the classic children’s book Charles Dicken’s A Christmas Carol.
Spirited is available to stream on Apple TV+. The Walking Dead is available to stream on AMC and AMC+.
Source: Ad Week