Sony’s Spider-Verse franchise emerged as one of the most successful projects in the past few years. With the popularity of Spider-Man, the animated movies brought a different light to the famed superhero.
While Tom Holland’s Spider-Man remains one of the most significant characters in the MCU, fans can agree that the marketing strategy of Disney when it comes to its own projects is not as top-notch as that of Sony.
Sony Just Dropped A New Beyond The Spider-Verse Teaser
Sony’s Beyond the Spider-Verse is still far ahead, but the franchise’s Twitter account recently teased fans with a new set of logos that absolutely hint at something. The caption reads: “Miles Morales vs. Miles G. Morales”
Miles Morales vs. Miles G. Morales pic.twitter.com/tNT8oXfggg
— Spider-Man: Across The Spider-Verse (@SpiderVerse) March 6, 2024
The upcoming movie remains underway without any specific release date attached to it yet. Last year, writer and producer Christopher Miller confirmed that the team is back in production after the strike (via Twitter):
“We’re really excited about where the story is going. I think it’s a very satisfying conclusion to the trilogy, and it’s as emotional as the other ones. We’re knee-deep in it.”
The constant flow of information, as well as teaser materials, keep the fans hyped for the movie. Despite it being delayed, which was originally slated for a March 29, 2024 release, the social media team is hard at work to give fans bits and pieces of clues that relate to the upcoming film.
There is also something special about the way Sony markets the Spider-Verse movies. From the moment it was introduced to the world, it was already positioned not as a type of Spider-Man movie that fans have already seen. It was even beyond Peter Parker’s dilemma between great power and great responsibility.
The diverse cast and characters, along with its pop-art style of animation, helped set it apart from the rest of Spider-Man iterations. But more than anything, the frequent updates about the third installment are keeping the fans wanting more.
Disney And Marvel Are Losing At Their Marketing Game
When was the last time fans heard any update on Tom Holland’s Spider-Man 4? Just like Beyond the Spider-Verse, it has no concrete release date yet, and no definite plot details shared. The project has long been gestating for a couple of months now, and so far, there haven’t been any teasers or any materials to hype up fans.
Holland, on the other hand, also revealed that he won’t return to the franchise for the sake of making another movie. It is understandable that he wants to make it worthwhile, though as a fan, this is not genuinely exciting to hear.
In conclusion, Disney and Marvel need to step up their game and follow the ways of Sony when it comes to marketing their franchises, especially their flagship character that is Spider-Man.
Fans have been constantly being supplied with rumors and speculations; they need something concrete and official. Social media is one of the most accessible and influential tools today, and it is time they need to take advantage of its immense power.
