James Cameron’s Avatar: The Way of Water inches its way to $900M worldwide as the holiday season rolled in this weekend. The sequel to the 2009 movie, Avatar 2 continues to hoard income as fans flock to theaters despite the grueling weather in North America.
Cyclone Elliot has been taking away the joy of the holiday season with its freezing temperature, strong winds, and snow altogether devastating the country. This temperamental weather is currently affecting everyone’s celebration but not the victory of Cameron’s Avatar 2.
James Cameron’s Avatar 2 Battles Against Storm Elliot Over Holiday Weekend
The Christmas season is a festive time for studios and theaters since holiday films are usually the go-to choice for family and friends. This time, the movie houses were less crowded as the storm Elliot struck its way in North American box offices, alongside threats of COVID-19 and other health concerns. While this seemingly looks like a very unfortunate time for movies to thrive, studios and theaters are looking into this week’s better weather conditions.
Amidst the storm, Disney’s Avatar: The Way of Water still made a gracious amount of $82M in North America over the four-day holiday weekend. The movie is predicted to hit the $900M mark worldwide by the end of Monday, less than two weeks after its release.
Despite the not-so-strong opening, The Way of Water managed to push through on its first week. Cameron has already revealed his plans for the future sequels of the movie if the franchise becomes a success. This means that Avatar 2 needs to hit at least $2B to break even.
Avatar 2 Still Struggles In Other Global Theaters
There is no doubt that Avatar 2 will become one of this year’s top-grossing films, but not in other global markets. The movie is reportedly underperforming in Chinese theaters with only a total of $80M in revenue in eight days. China makes one of the largest markets when it comes to movies, and the studio is still hoping the community will help them succeed.
It is true that the profit of Avatar: The Way of Water is nowhere near the total earnings of other blockbuster films such as Avengers: Endgame ($620M), The Fate of the Furious ($390M), and Transformers: Age of Extinction ($300M) in Chinese theaters.
With the storm and COVID-19 cases affecting the audience’s movie-going experience this year, the team behind Avatar 2 is still positive that they will reach their target at the end of the movie’s theatrical run.
Avatar: The Way of Water is now showing in theaters worldwide.
Source: The Hollywood Reporter
