’The Blair Witch Project’ Directors Went To Extreme Lengths To Make Their Small-Budget Film Into a Cult Classic

The directing duo took up an unconventional style of filming to make The Blair Witch Project a success.

’The Blair Witch Project’ Directors Went To Extreme Lengths To Make Their Small-Budget Film Into a Cult Classic

SUMMARY

  • Like The Exorcist and The Shining, the filmmakers went to great lengths to make The Blair Witch Project a hit.
  • The horror classic, which popularized the found-footage genre, saw the creators taking extreme measures to heighten the tension among the actors.
  • Following the film's marketing, many at the time were led to believe it was real, including one New York Police officer.
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It’s not uncommon for directors to resort to extreme lengths to bring out the most authentic performance from the actors in horrors, with The Shining and The Exorcist being the most notable examples. Interestingly, similar was the case for The Blair Witch Project, arguably the most influential horror release in the last 25 years that extended beyond the genre’s confinements.

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While it may not be the first of its kind, as the Cannibal Holocaust predated it by almost 2-decades, the impact of The Blair Witch Project can’t be overstated. And the two directors working on the Indie horror, went to great lengths to bring out the best from the actors involved in the film.

One of the best movies with very short production times.
The Blair Witch

The Directing Duo Opted for an Unconventional Method to Film The Blair Witch Project

Eduardo Sánchez and Daniel Myrick took a page from William Friedkin’s notebook while directing The Blair Witch Project, which took place in the woods outside of a remote suburban Maryland town. And like Friedkin, who infamously put the actors through grueling processes in The Exorcist, the directing duo opted for a similar route to help The Blair Witch Project elevate from its B-movie potential. Unsurprisingly, the filming process for the unconventional horror was far from what was and is considered normal, as instead of a fully developed script, they resorted to a 35-page outline.

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As a result, much of the dialogue was mostly improvised, and the directors decided to pose as a panel board asking actors why they should be released from jail to test their improvisation abilities. But things weren’t just unconventional up to the pre-production phase, as the actors’ ration was limited to bananas and power bars, with the creators lowering supplies each day to heighten tension. While it was undoubtedly extreme on the filmmakers’ part, they succeeded in what they set out to achieve, as The Blair Witch Project became a cultural phenomenon.

The Blair Witch Project (1999)
The Blair Witch Project (1999)

One New York Officer Reached Out to Creators Assuming the Film Was Real

Apart from storming the box office, making almost $250M on a final budget of $200-750K, some fans were also led to believe it was real, thanks to the movie’s impeccable marketing, Co-director Daniel Myrick, who explained the entire movie was shot under $60K, revealed that a New York police officer, who was under the impression that it was real, reached out to help the director.  He said (via The Guardian),

“It cost about $35,000 (£26,000) to get all the footage shot. We already had some buzz going into the Sundance film festival, partly because of the website we built suggesting our student documentary-makers really had disappeared. I got a call from a New York police officer who had worked in Maryland for years and wanted to help. I had to tell him it was all fake.”

The Blair Witch Project TRICKED Audiences
The Blair Witch Project (1999)

While many tried to repeat The Blair Witch Project‘s formula, most heavily fell short of the cult classic, which remains a staple in the horror community.

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The Blair Witch Project is available to rent on Apple TV.

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Written by Santanu Roy

Articles Published: 1391

Santanu Roy is a film enthusiast with a deep love for the medium of animation while also being obsessed with The Everly Brothers, Billy Joel, and The Platters. Having expertise in everything related to Batman, Santanu spends most of his time watching and learning films, with Martin Scorsese and Park Chan-wook being his personal favorites. Apart from pursuing a degree in animation, he also possesses a deep fondness for narrative-driven games and is currently a writer at Fandomwire with over 1000 articles.