Dwayne Johnson has experienced a lot in his life, adding to his quest of becoming the greatest name in the Hollywood industry. His unrivaled charm, remarkable work ethic, and alluring screen presence led to his growth in the entertainment industry. He made the move from professional wrestling to becoming a box office behemoth with ease. Johnson, one of the most well-known names in the entertainment business, has created an empire around his name.
Hollywood stars are complex, and they simply don’t rely on acting. Successful actors often invest in various other businesses or open one of their own to increase their net worth. There are many examples of such actors, in addition to this is The Rock. Johnson has made his fair share of investments in a production house and a tequila business that started in 2020. The actor has embarked on the journey of joining the elite ranks of billionaires, but he is determined not to sell his brand.
Dwayne Johnson will not give up his ‘Legacy Brand’
Dwayne Johnson’s journey toward success has been interesting. From being a wrestler to becoming a renowned personality in the Hollywood industry, Johnson has been through all. The Rock, during the pandemic, invested in a business and started his tequila brand named Teremana. He has always focused on the success the brand has had in comparison to other spirits in the alcoholic beverage sector and has always been pleased with how distinctive the brand is.
As the actor has an accumulated net worth of $800 Million, he is just $200M away from becoming a Billionaire. The 51-year actor has managed to make his tequila business a success by taking it to $3.5 Billion.
During an interview with CNBC, Johnson was asked to filp his brand and sell to a big spirit company for a good sum. The Rock replied, “There is no exit plan.”
He went on to explain, “I created Teremana to be a legacy brand, and I’m a long gamer, I’m in it for the long hall.”
Johnson has opted to maintain control over the destiny of his brand and make sure that its essential values are upheld by rejecting the hefty offer that would have made him a billionaire.
The success of Dwayne The Rock Johnson’s tequila brand
The professional wrestler-turned-actor started Teremana in 2020, to financially support his family during the pandemic. Since then, he has tried to make the brand his family legacy. Johnson recently shared his excitement about the growth of his alcohol business, Teremana Tequila.
In the past years, they have managed to sell 1 Million cases of tequila. The brand’s performance since 2020 had allowed them to sell more than 2 Million cases in total. Teremana Tequila has a brand value of $3.5 Billion with the actor holding claim to 30% of the shares. He is delighted by his tequila brand breaking sales records and going viral so quickly and is eager to see what other profitable endeavors he may start along the way.
Source: Youtube
