Weathering an unusual path to theaters, Bill Skarsgård’s recently released Boy Kills World witnessed a rough start at the box office. With Lionsgate/Roadside distributing the film and Nthibah Pictures financing it, Moritz Mohr’s movie about a deaf and mute fighter named Boy, who vowed his family’s revenge, suffered a major blow during the opening weekend.
Kicking off with a rather slow opening, below its original $2M projections, Boy Kills World failed to impress audiences and critics. Hammerstone Studios producer Alex Lebovici grieved that despite a massive production budget and significant marketing, the movie failed to sustain. Meanwhile, fans on X appear to blame Studios for its failure.
Bill Skarsgård’s Boy Kills World Bombed at Box Office
Helmed by Moritz Mohr, the 2024 ultra-violent flick Boy Kills World starring Bill Skarsgård hit the theatres on April 26. Withstanding a difficult path to the big screen, the movie narrated the tale of Boy, who pledged to avenge his family, following their murder by the deranged matriarch of a corrupt post-apocalyptic dynasty, Hilda Van Der Koy (Famke Janssen).
Produced by Hammerstone Studios, financed by Nthibah Pictures, and distributed by Lionsgate/Roadside, Bill Skarsgård’s Boy Kills World was initially expected to earn around $2M during the opening weekend, in just under 2,000 theaters, via Deadline reports. But unfortunately, Moritz Mohr’s action flick only managed to bag $1.6M at the domestic box office, in a 3-day total.
Although the budget has not been officially reported, the average budget hints at $18M, as per Hammerstone Studios producer Alex Lebovici’s current managing reports. Therefore, considering the estimated $18M budget for Boy Kills World, the movie needs to make somewhere between $20 and $50 million, to break even.
Netizens Blame Studios for Boy Kills World’s Failure
Despite claiming to have undergone decent marketing, as Bill Skarsgård’s Boy Kills World fails at the box office, it seems the movie might be in sheer need of strong word of mouth. But as producer Alex Lebovici laments the opening weekend failure of the film, netizens appear to blame the studio for the consequences.
Although Boy Kills World’s failure has been attributed to various factors, netizens seem to purposefully attack studios that were involved in its production and distribution. Claiming to have never heard of or seen any advertisement for Boy Kills World, despite Lebovici’s proclaimed marketing, fans seem to accuse Hammerstone Studios and Lionsgate of the downfall of the film.
Movie had no marketing. Sucks for them.
— Kyle Simcox (@AGhostlySpydr) April 29, 2024
Probably because no one has ever heard of it 🤷♂️
— Ramez @ Home (@Ramez05) April 29, 2024
Marketing is everything.
— X-Men Films / the SUPER (@XMenFilms) April 29, 2024
Yeah BECAUSE THIS FILM HAD NO MARKETING AT ALL. It's absolutely horrible to see films bomb when they don't deserve it. Lionsgate should of done more for this film. I've barely seen any marketing for this film and deserves so much more.
— MRO💥 (@officalmro) April 29, 2024
it was barely advertised and it came out at the same time as instant box office hits like Challengers (and The Fall Guy which was advertised to hell and back for half a year)
and also the Zionist from Stranger Things is a huge downside https://t.co/IetWkNrGaF
— 🥢 (@the7thsense____) April 29, 2024
There’s this new thing called advertising I’ve been hearing about for a few years now. Apparently you tell people about goods or services and they are informed about those goods or services. It’s taking off. Might wanna ask somebody you fucking morons. I’m sorry. Unfair. https://t.co/j5RE2xlKJM
— tiny baby tardigrade, chapstick wearer (@SpaghettiJesus) April 29, 2024
Irrespective of the intriguing premise and iconic action sequences, as Bill Skarsgård’s movie faced a disappointing box office performance, fans cited the film’s limited marketing and release strategy as contributing factors to its poor box office results. Explaining the importance of proper marketing, netizens accused production and distribution studios of ruining its chances of success.
Boy Kills World is currently running at your nearest theatres.
