Ryan Gosling’s latest project, The Fall Guy, has been met with a cruel twist of fate, following its release on 3 May, 2024. After barely running for a month, the movie is now preparing for its release on streaming platforms. Managing to gross $127M so far on a $140M budget, producers are now looking to capitalize on Gosling’s film by shortening its traditional theatrical run.
Despite Ryan Gosling’s previous efforts at reviving Hollywood’s fortunes with his blockbuster Barbie, his new film The Fall Guy met with a harsh decision that highlights the struggles faced by theaters in the streaming era. The decision to release Gosling’s film on streaming platforms therefore sparked outrage among fans who purposefully explained the issues behind it.
Ryan Gosling’s The Fall Guy is Set to Release on Streamers
Helmed by David Leitch, Ryan Gosling’s The Fall Guy marked a soft opening with $28M, which echoed overseas, where it picked up $30M during the weekend as per The Guardian. Although the movie narrating the tale of a stuntman working on his ex-girlfriend’s directorial debut who must find the missing star of blockbuster film, garnered positive reviews, it eventually crashed at the box office.
Released on May 3, 2024, with barely a month’s theaterical run, Ryan Gosling and Emily Blunt‘s The Fall Guy made $127M against its $140M budget. Fresh from his career-changing blockbuster Barbie, as Gosling’s latest project failed to make an impact at the box office, producers seemingly decided to release it on streaming platforms.
Thus, according to reports from The Hollywood Handle, David Leitch’s The Fall Guy is set to have its streaming release within 2 days. Although Forbes previously predicted that the movie will take a little over three months to release on online streaming platforms, the movie is supposedly making its way to the OTT platforms way sooner than expected.
The Fall Guy’s Release on Streamers is Met with Public Outrage
This particularly vicious decision of releasing Ryan Gosling’s The Fall Guy on streaming platforms parallel to its theatrical run is being met with public outrage. Calling it a nail in the coffin for the struggling cinema industry, netizens took to social media to express their disappointment.
Citing the fact that people are increasingly opting to wait for films to hit streaming services rather than visiting theaters, people criticized the mastermind behind the reported decision to release Ryan Gosling‘s movie on OTT platforms. Thereafter, netizens attributed the shift in consumer behavior onto the rise of streaming giants and film producers’ bold capitalizing strategies.
It didn’t even get a month in theaters.
THIS IS WHY THEATERS ARE DYING! https://t.co/APE7iP2t0a
— Keizi Cinema 🧟♀️🧪🍿 (@KeiziTV) May 19, 2024
When you market something is going on digital/streaming after 3 weeks… unless someone loves the theater, people will just wait and watch at home. Bad business. https://t.co/45eCmvqVHL
— Alex⚜️ (@sempygetshis) May 19, 2024
If it was marketed properly as a rom com and allowed to be in theaters for at least 2 months it would make its money back easily. Giving people two weekends to get to theaters with the promise that the movie with be available on VOD almost immediately??? Come on. https://t.co/PQ5KBd3F2g
— 🩷 Rebekah Weatherspoon Book Updates! 🩷 (@RdotSpoon) May 19, 2024
Less than 3 weeks in theaters before it's released digitally…. I reiterate… this industry is dying. And maybe it's the studios' faults. 🤷♀️ https://t.co/VhpRQyZpKo
— Tessa Smith – Mama's Geeky (@MamasGeeky) May 20, 2024
Let movies stay in theaters and grow the audience!!!! https://t.co/2ei1DYDU3P
— Caroline Renard (@carolinerenard_) May 19, 2024
Absolutely insane. This premiered 2 weeks ago. Time to close more movie theaters, I guess. Hollywood has no interest in supporting the industry. #RIPCinema https://t.co/sefWVOElms
— Nerd Cookies (@nerd_cookies) May 20, 2024
Further, the alleged move of producers surrounding The Fall Guy’s streaming release sparked a larger conversation about the future of cinema. Claiming that the theaters are failing to stay relevant with the surge in growing demand for streaming platforms, netizens urged for a sustainable balance between online releases and traditional theatrical experience.
The Fall Guy is currently running at theatres worldwide.
