You might have watched it already, or might have not, but you certainly would’ve heard about the blockbuster called Knives Out. The film boasts a cast with big names like Daniel Craig, Chris Evans, and Ana De Armas to name a few proving to the audience on its initial day of release that it was not just filled with Hollywood’s biggest names but also filled the brim with exciting plot twists, surprises, and a gripping storyline that the industry had never seen before.
After the wonderful reception of the film by audiences and critics alike, it didn’t take long for the streaming juggernaut Netflix to foresee the future and the potential of a franchise with the film’s moniker. And thus, Nextflix brought us a sequel, and this time, it was better than the last. But there also was a hidden catch behind how the film was released, which was later revealed by the top executives at Netflix, and it was nothing short of an evil genius!
The Limited Release Of The Knives Out Sequel Was Part Of A Plan!
Now, when we say evil, it really comes down to the absolutely well-thought planning and execution that you only see supervillains do in films. the sequel, led by Daniel Craig, was only released in select cinemas across the United States for a limited theatrical run for those who wanted to enjoy the proper film-theatre experience for Rian Johnson’s masterpiece. And like clockwork, the film shot to #3 at the domestic box office within its opening week.
At first, it seemed like that Netflix was being generous to all its audiences by giving them a limited theatrical release, but it turns out they had longer plans in mind. The founder and co-CEO of Netflix Reed Hastings confirmed that the limited theatrical run of Glass Onion: A Knives Out Mystery was a promotional tactic for the company which was to boost the demand for the film, and when the theatrical run ended, the people who missed the film would turn to Netflix to stream the film, in turn, generating viewership and revenue for the company. He said:
“It’s a promotional tactic for the streaming service, We are not trying to build a theatrical business.The Knives Out sequel in theaters was a tool “so more people watch it on the service.”
What’s The Future Of Knives Out?
The uninterrupted success of the sequel has given both the streaming giant and the film producers and director Rian Johnson the incentive to continue the film franchise, taking it into more exciting and crazy destinations with amazing writing and exceptional direction. On top of that, Netflix has already taken the exclusive rights to make 2 sequels of the franchise, so expect more films in the future.
Glass Onion: A Knives Out Story, available on Netflix from 23rd December 2022
Source: The Deadline