The upcoming Blue Beetle movie will introduce the first superhero to make its way into the newly revamped DC Universe under James Gunn and Peter Safran’s legacy. While the studio is still making final arrangements before finally leaving the DCEU behind, it seems the current project receives a lack of support and promotion.
The ongoing strike in Hollywood is also a huge factor in this low marketing strategy. Paired with a new storyline and an unknown hero who will make his debut, Blue Beetle needs more rigorous publicity. Thankfully, some famous filmmakers formerly worked with DC projects to help hype up the film.
David Ayer Joins Zack Snyder In Promoting Blue Beetle
The walls of DC Studios have seen a lot of trials in the past concerning certain projects and filmmakers, but it seems that everything is behind us now as we approach a new chapter. James Gunn has discussed Blue Beetle several times, and he has got nothing but positive words about it. Similarly, directors Zack Snyder and David Ayer are also enthusiastic about the new film.
Fans would be wondering what on earth is happening because, given the controversies that troubled these filmmakers in the past involving Warner Bros. Discovery, the rift would have been deeper and irreparable. This is not the case at the moment, as Snyder and Ayer both showed support for Blue Beetle, which could also strongly affect the audience’s interest in the movie.
In a Twitter post, Ayer teased fans about hearing from a source that Blue Beetle delivered a great performance via an early screening. Check out his post below:
Okay so I have it from a good source (see pic related) the Bluebeetle movie is very very good. I’m hearing great things.
I can’t wait to see it 🙌🏼
We gotta show up for this one 🙂#BlueBeetleBattalion #BlueBeetleMovie @Anuel_2bleA @JamesGunn pic.twitter.com/PJvW6OIAeG— David Ayer (@DavidAyerMovies) August 10, 2023
Previously, Snyder also shared his excitement for the movie and promised to watch it with his kids. The filmmaker has remained silent over the past months concerning the new regime at DC Studios, though he maintains a cordial relationship with Gunn and Safran.
In his Twitter post, Snyder also used the hashtag #RepresentationMatters as part of the marketing strategy, as well as an acknowledgment of the first Latino live-action film from DC Studios. See his tweet below:
Looking forward to taking my kids to see Blue Beetle. #RepresentationMatters #BlueBeetle pic.twitter.com/dJZxQxlWIO
— Zack Snyder (@ZackSnyder) July 30, 2023
Despite all previous frustrations, Snyder and Ayer are ready to see Blue Beetle without any tinge of negativity. Their support for the film will definitely amplify and create more noise on social media that will ultimately reach more audiences.
What Is Blue Beetle All About And Who Is The Cast?
Blue Beetle features the first-ever Latino superhero from DC Universe who will make his debut in theaters, led by Xolo Maridueña. The Cobra Kai actor will portray Jaime Reyes, a young lad fresh out of college who returns to his hometown to build his own career. His life changes in a blink after coming in contact with an old relic of alien biotechnology known as the Scarab, which enables him to transform into Blue Beetle.
Aside from Maridueña, the cast also includes Bruna Marquezine, Susan Sarandon, Becky G, Raoul Trujillo, Damian Alcazar, Elpidia Carrillo, Belissa Escobedo, George Lopez, Adriana Barraza, and Harvey Guillen.
Blue Beetle lands in theaters this August 18, 2023.
