“We think that formula works best”: Netflix Co-CEO Won’t Change Streamer’s Strategy as Bradley Cooper Keeps Hopes Alive at the Oscars

Netflix co-CEO Ted Saradnos is not interested in changing the company's film release strategy as Bradley Cooper carries Netflix across the Oscars!

“We think that formula works best”: Netflix Co-CEO Won’t Change Streamer’s Strategy as Bradley Cooper Keeps Hopes Alive at the Oscars


  • Netflix co-CEO Ted Saradnos talked about the recent departure of Scott Stuber and Netflix's formula for releasing movies.
  • With an emphasis on Netflix original movies, Saradnos revealed that they do not aim to change any aspect of its film strategy.
  • With Q4 of Netflix for 2023 at an end, the streaming giant added 13.12 million subscribers to its name!
Show More
Featured Video

Film chairman Scott Stuber recently made his exit from Netflix to start his own media company. In a recent appearance, the co-CEO of Netflix Ted Sarandos made a public announcement about the future of the company.


While addressing the exit of Scott Stuber, Ted Sarandos stated that the company is not going to change its plan for streaming releases. Revealing that they have found a formula for the streaming giant that works, Sarandos aims to keep the company as it is.

Ted Sarandos is the co-CEO of Netflix (Image credits: Variety)
Ted Sarandos is the co-CEO of Netflix (Image credits: Variety)

Ted Sarandos Does Not Plan To Change Netflix’s Strategy

With the exit of Scott Stuber, Sarandos indirectly talked about his departure by using the words “recent management departures”. Ted Sarandos, who is the current co-CEO of Netflix revealed in an interview (via Variety) that there is a specific formula that Netflix uses for its film strategies.

A still from Maestro (2023)
A still from Maestro (2023)

Also read: “I made the guy feel worse”: Bradley Cooper Found Himself in an Awkward Spot After Heartbreaking Loss to Cillian Murphy

As the subscriber count for Netflix goes higher and higher, the co-CEO is happy with the results. During the interview, Sarandos talked about the film strategy that the entertainment company uses and revealed that he doesn’t plan to change that anytime soon.

“We do not plan to change our strategy or the mix [of licensed and original films]. It’s always going to be that kind of blend of, first window, second window and deep catalog. We think that formula works best to entertain the world.”

He further said,


“[Netflix original movies] are attracting some of the biggest audiences in the world. Fans really don’t care much about budgets and windows — they just want a movie that they love. They want a movie to make them cry, or make them laugh, give them something great to talk about over dinner,”

Well, Netflix’s strategy seems to be working quite effectively as it picked up 18 Oscar nominations for various projects in 2023. Bradley Cooper’s iconic movie Maestro even got an Oscar nomination for Best Picture while the actor was nominated for Best Actor in a Leading Role.

Suggested: BAFTA 2024: The 3 Marvel Stars That Can Snatch Away Cillian Murphy’s Best Actor Award

Netflix Adds 13.12 Million Subscribers To Its List!

Annette Bening and Jodie Foster in Netflix's Nyad (2023)
Annette Bening and Jodie Foster in Netflix’s Nyad (2023)

Related: Oscars Best Actor Race Just Got a Lot More Interesting As One Actor Beats Cillian Murphy, Bradley Cooper For Critics Choice Award


With the subscriber count going higher and higher, the Q4 announcement of Netflix was very in favor of the entertainment company. In a letter to its shareholders, the streaming giant announced that an astonishing 13.12 million subscribers were added to Netflix in Q4 of 2023 bringing the global number of subscribers to 260.28 million!

We enter 2024 with good momentum. We expect healthy double-digit revenue growth for the full year 2024 on a F/X neutral basis driven by continued membership growth as well as improvement in F/X neutral ARM as we adjust prices,”

The letter also emphasized ads revenue and how they would like to make advertisements “a more substantial revenue stream in 2025 and beyond.” With a heavy number of subscribers to its name and Bradley Cooper’s Maestro carrying Netflix across the Oscar race, 2024 is going to be an interesting year for the streaming giant.


Written by Visarg Acharya

Articles Published: 2251

Visarg Acharya, Associate Content Writer, has been heavily involved in movies, series, and history. Having an experience of 2 years in the field of content writing, Visarg is a seasoned writer. Having a degree in Physics, Visarg Acharya has published a dissertation alongside a plethora of poems and short stories along the way.