“You multi-billion dollar cowards”: Former Team Lead for World of Warcraft and Diablo 2 Producer Calls Out Xbox and Microsoft’s Product Inclusion Guidelines

Some changes are coming to the next Xbox games.

“You multi-billion dollar cowards”: Former Team Lead for World of Warcraft and Diablo 2 Producer Calls Out Xbox and Microsoft’s Product Inclusion Guidelines

SUMMARY

  • Microsoft and Xbox are changing how they handle inclusion in titles; from now on, it will be mandatory.
  • Mark Kern, the team lead and CEO for games like Diablo and World of Warcraft, discovered this and even claimed that Sweet Baby Inc. is involved in the entire process.
  • Kern has also talked to different devs who said that DEI (diversity, equity, and inclusion) is altering and changing studio culture.
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The Xbox giant monopoly of studios behind games like World of Warcraft and Diablo is making some changes to the guidelines to make a new title. This will involve some inclusion, which is not always organic. Apparently, this will be a mandatory practice from now on. 

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Mark Kern, a former CEO and team lead for games like World of Warcraft and Diablo, has discovered this new “mandatory” change that Microsoft is implementing. In a post on X, he also mentioned that numerous Xbox studios are hiring the services of Sweet Baby Inc. to improve the inclusion of its games in their narratives. 

Mark Kern says Microsoft is changing to make things more inclusive in all of its games

Microsoft and Xbox are making all the studios take a deep look into inclusion before launching a game.
Microsoft and Xbox are making all its studios take a deep look into inclusion before launching a game.

After many games failed horrendously to sell well or even have an average reception, many players started to notice a possible pattern. This was after they discovered Sweet Baby Inc., a consulting company that helps studios make games morewokeor inclusive, regarding race, female characters, and how they respect minority cultures.

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According to Sweet Baby Inc., no major changes are made in the narrative of these titles, but the pattern is a little more notorious every time.

Mark Kern on X has explained that these types of changes are almost becoming “mandatory” for inclusion in future games.

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Kern mentioned that he talked to some former developers of studios like Compulsion Games (South of Midnight) and Avalanche Studios Group (Contraband), and they said that DEI (diversity, equity, and inclusion) is ruining and altering studio culture and games.

Are companies forcing inclusion into games to make everyone happy?

All the studios that have been working with Sweet Baby Inc. Former Diablo and World of Warcraft CEO discovered two new cases.
Several studios have used the services of Sweet Baby Inc. 

Kern, Microsoft, and Xbox talked about this at GDC, saying that it was not mandatory but was in the guidelines for all the studios that are part of this monopoly.

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He also mentioned that Xbox is making studios question the type of clothing women’s bodies wear in order to make characters as inclusive as possible. Fans were not so happy with this, and they said that they were doing this to make everyone happy and sell more.

The majority of the community has responded negatively to this, stating that it is overly dramatic to assume that future games will make such decisions solely to satisfy demands that no one is asking for.

In future titles, this could bring a change in the narrative and in the character design that affects narratives, but at the moment, no game was really affected by these decisions and ends up being bad only for this kind of “inclusion.”.

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What are your thoughts about the almost mandatory inclusion? Let us know what you think in the comments. 

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Written by Lucas Lapetina

Articles Published: 426

I'm a big fan of movies and videogames in general. I really love Pokémon and Godzilla. One of my favorite games is The Last of Us, Part II. A compelling and well-written story is always welcome.