“You are chasing angry hallucinations…”: Suicide Squad: Kill the Justice League’s Dreadful Performance Little to Do With the Sweet Baby Inc Controversy, but Some Outraged Fans Won’t Believe It

The game's mismanagement was ultimately the cause of its demise.

suicide squad: kill the justice league

SUMMARY

  • Suicide Squad's failure is attributed to poor management and genre issues, not external consultants.
  • Jason Schreier's report clarifies that shifting visions and perfectionism were major factors.
  • Despite backlash, Sweet Baby Inc.'s influence on the game is minimal compared to Rocksteady's mismanagement.
Show More
Featured Video

The new Suicide Squad: Kill the Justice League game has been a disaster since its launch and has already been deemed a complete failure by most of the gaming community. While there was a lot of debate and discussion around why the game turned out the way it did, gaming journalist Jason Schreier released an extensive report that solved all of these questions.

Advertisement

However, despite Schreier’s investigation into the game’s behind-the-scenes trainwreck, some fans still aren’t convinced, blaming Sweet Baby Inc.’s involvement instead.

Suicide Squad’s Failure Wasn’t The Fault of A Single Entity

Rocksteady dropped the ball on the new Suicide Squad game, and it shows.
Rocksteady dropped the ball on the new Suicide Squad game, and it shows.

Schreier interviewed almost two dozen people involved in the development of Kill The Justice League. In his report, he relays:

Advertisement

The game failed for a number of reasons, said the people, including a constantly shifting vision, a culture of rigid perfectionism and a genre pivot that was ill-suited for the studio.

Not everyone is satisfied with Schreier’s report, however. When he reposted the article on X/Twitter, some people refused to believe that Sweet Baby Inc. didn’t have a major role to play in this whole thing.

One user called him out for “dishonestly” perpetuating “negligent absent journalism“; the reason being, that he didn’t talk about the consultation company’s involvement in the game.

Advertisement

The user seemed to insist the game’s woke tone (which they say stems from the consulting company) was one of the reasons that affected its sales, and ultimately its success.

It’s not just them, either. This user feels Schreier’s dismissal of Sweet Baby Inc.’s involvement is sidestepping “the elephant in the room.

Advertisement

The criticism of the company started back when the game was released, and it’s been going strong. Schreier, however, has put his foot down on the issue.

There Is More Than Meets the Eye

Sweet Baby Inc. couldn't have made the game harder to want to play even if it tried.
Sweet Baby Inc. couldn’t have made the game harder to want to play even if it tried.

There are many reasons to dislike the game. Its looter-shooter mechanics weren’t enough to keep players interested, the plot and writing were all over the place, it was a buggy mess, and it simply wasn’t fun or engaging.

Advertisement

No wonder player numbers completely tanked just a few months after its release. Somehow, this pivoted into a hate train against Sweet Baby Inc., with claims that it ruined the game with ‘woke pandering’.

Unsurprisingly, it’s not to blame for a bunch of the game’s issues. Schreier claps back, saying that grifters who made the consultation company’s involvement in the game a much bigger issue than it is are the root cause for people who refuse to let go of this narrative.

Advertisement

Essentially, the consultation company is hired by studios to help them promote diversity, equity, and inclusion within the game’s narratives. Like any consultation service, studios are free to take it or leave it.

The point that Schreier makes is that the narrative developer’s involvement isn’t the reason for poor sales, so much as all the problems that stemmed from Rocksteady’s management more than anything.

What is your take on the whole situation? Let us know in the comments below.

Advertisement
Avatar

Written by Vibha Hegde

Articles Published: 332

Vibha is an avid gamer that has been in the content writing space for over three years. With a Bachelors in Computer Applications, Vibha chooses to explore their passion for pop culture and gaming. When not hunkered over a controller trying to beat the Demon of Hatred in Sekiro, you can find Vibha relaxing to jazz during a digital painting session.