House of the Dragon Season 2 premiered a few days ago, and fans have finally witnessed the continuation of the story between the Blacks and the Greens. More than that, the dragons are also back and more ferocious than ever.
After its marketing stunt at the Empire State Building, Universal Pictures’ Despicable Me 4 is also leaving an impression upon fans after their incredible campaign at London’s Tower Bridge and the Statue of Liberty. It also became an attraction over Sydney Harbour Bridge and Sugarloaf Mountain.
Despicable Me 4 Amuses Fans With A Marketing Stunt In London’s Tower Bridge
HBO’s House of the Dragon returned for Season 2 in the most dramatic way, and what’s more theatrical than seeing a giant dragon snuggled at the Empire State Building? New Yorkers were amused after spotting a replica of Vhagar, the queen of all dragons, atop the architecture.
The 270-foot inflatable dragon clutched at the building’s spire 102 storeys above midtown Manhattan as part of the series promotion. Of course, fans got a photo-op with Vhagar, and the prices for the experience cost $46 for adults and $40 for kids.
Vhagar stayed on top of the building for ten days, which was enough to draw the attention of fans through widespread news on social media. Season 2 successfully debuted on Sunday and has since become the talk of the town again.
After this, Illumination’s Despicable Me 4 conquered London after Gru’s scarf was spotted at the Tower Bridge. The said black-and-gray shawl was wrapped around the building. As expected, it drew a lot of attention from passersby.
Gru’s scarf has appeared on London’s Tower Bridge and the Statue of Liberty ahead of the theatrical release of 'DESPICABLE ME 4'
(1/2) pic.twitter.com/iVgdoddrQQ
— DiscussingFilm (@DiscussingFilm) June 21, 2024
Studios have been taking their marketing strategies to the next level. Gone were the days when they only used posters to advertise their films. Creating a buzz on social media is more effective in reaching wider audiences.
As the synopsis reads, Despicable Me 4 will follow Gru as he “welcomes a new member to the family, Gru Jr., who’s intent on tormenting his dad.” However, things get awry when criminal mastermind Maxime Le Mal escapes from prison and vows to take revenge against Gru.
Of course, Steve Carell returns as the voice of Gru, alongside Will Ferrell, Kristen Wiig, Joey King, Sofía Vergara, Miranda Cosgrove, and Stephen Colbert, to name a few.
Steve Carell Talks About Returning As Gru In Despicable Me 4
Carell reflects on his role as Gru and admits the new plot somehow resonates with him. He told Today:
I think the things that align with me in terms of Gru are the fact that all he cares about is being a good dad, and I think that reflects who I am.
The actor says his character is a good role model because “he’s a good dad, and he is incredibly committed to his kids.” He later on gave examples of his own personal stories of being a father.
The animated film is yet to arrive in theaters, but the studio is heavily promoting it as the previous installment was released in 2017. Be sure to catch it in cinemas this July 3.
