The Spider-Man movies have always been a massive hit at the box office. Somehow, the MCU was always saved by the particular character, probably because fans related more with the young and erratic superhero. But unfortunately, it wasn’t the case with Andrew Garfield’s Amazing Spider-Man.
After the release of The Amazing Spider-Man in 2012, the movie failed to make an impact among fans. However, Sony and Kevin Feige took the risk and released its sequel The Amazing Spider-Man 2 in 2014. However, the significant underperformance of the sequel forced Feige to intervene and stop The Amazing Spider-Man 3 from happening.
Kevin Feige Had To Stop Amazing Spider-Man 3 From Happening
Sam Raimi’s Spider-Man movies with the stellar cast of Tobey Maguire, Kirsten Dunst, and more, turned into an epic hit franchise. This gave hope to Marvel about the future of the Spider-Man character. But unfortunately, no sooner did Raimi’s 2004 sequel get considered even greater than the original, the franchise turned sour with Spider-Man 3.
However, Marvel Studios didn’t lose hope. Thus, Sam Raimi’s third installment failed to create an impact, Kevin Feige and along with Sony decided to stop the production on the fourth installment and instead hit the big red reboot button. Therefore came in Andrew Garfield‘s The Amazing Spider-Man movies in 2012.
Directed by Marc Webb, the reboot took Peter Parker’s story right back to the beginning, which was then mixed with a more stylized visual approach. After the release of The Amazing Spider-Man in 2012, the director came up with its sequel in 2014. It unfortunately proved to be his final chapter.
Since Marc Webb’s movies were making less money and being far less popular with fans and critics, Kevin Feige intervened and decided to make some changes as he believed something was going wrong with them. The Marvel Studios head therefore decided to have a discussion and strike a deal with Sony.
Kevin Feige Used Christopher Nolan During a Deal With Sony
Unwilling to turn The Amazing Spider-Man into a trilogy like Sam Raimi’s version, Kevin Feige took matters into his own hands. Although he was perfectly aware that Sony wasn’t going to abandon its claim to Spider-Man, the Studio head tried finding a way where both parties could work together, to the benefit of both.
Thereafter, according to MCU: Reign of Marvel Studios, Kevin Feige went to have a discussion with the executive for Sony Pictures, Amy Pascal. The two executives had lunch while Pascal believed that Feige was there to offer some notes on The Amazing Spider-Man 3 since he knew that Sony was struggling to move forward with the story.
“The only way I know how to do anything is to just do it entirely. So why don’t you let us do it…No change of hands of rights. No change of hands of money. Just engage us to produce it. Just pretend it’s like what DC did with Christopher Nolan. I’m not saying we’re Nolan, but I am saying there is a production company that is doing this pretty well. Just engage the services of that production company to make the movie.” Feige told.
Although this proposal initially infuriated Amy Pascal, for she believed that she owed Peter Parker a better outing, Sony’s leadership eventually got open to a deal.
Watch the Spider-Man movies on Disney+.
