“I couldn’t give a sh*t”: Avatar Director James Cameron Responds to Ryan Gosling’s SNL Sketch That Mocked His $5 Billion Franchise

James Cameron addressed Ryan Gosling's 2017 SNL skit about Avatar's Papyrus font.

“I couldn’t give a sh*t”: Avatar Director James Cameron Responds to Ryan Gosling's SNL Sketch That Mocked His $5 Billion Franchise

SUMMARY

  • James Cameron's 'Avatar' features a Papyrus font in its movie title, which garnered major attention.
  • Ryan Gosling addressed the same in a hilarious skit during his time at Saturday Night Live.
  • The film director responds to his viral SNL sketch.
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The Papyrus font is still haunting Ryan Gosling, who faced his fears once again in the new live sketch of Saturday Night Live released this weekend. The font was used in James Cameron’s mega-successful franchise, Avatar which released its sequel two years ago. The 2017 Papyrus SNL video was a huge hit, which showed Ryan Gosling’s Steven Wingdings, who is bothered by the fact that the movie used that basic font for its logo. 

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James Cameron
James Cameron | Credits: Wikipedia Commons

Just as SNL returns with the Papyrus sequel, an old video of Cameron re-emerges where he acknowledges Gosling’s hilarious font obsession.

Ryan Gosling Took a Dig at James Cameron’s Avatar Papyrus Font

Back in 2017, the Barbie star hosted the Saturday Night Live show, delivering a hilarious performance about the Papyrus font for the Avatar movie logo. Written by Julio Torres, the skit revolves around Ryan Gosling’s character, Steven Wingdings who is driven insane by the fact that James Cameron‘s Avatar, used the default font Papyrus for its movie logo.

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ryan gosling in barbie 2023
Ryan Gosling in Barbie

His life has turned completely upside down who can’t ‘eat’ or ‘sleep’ as a default font has been used in the mega-blockbuster franchise. 

Gosling’s character talks to his therapist stating, 

“He just highlighted ‘Avatar.’ He clicked the drop-down menu, and then he just randomly selected Papyrus. Like a thoughtless child, just wandering by a garden, yanking leaves along the way.”

Since the font garnered major attention at the time of its release, addressing the issue diverted fans’ attention to the franchise. The film director also made his remark on the old SNL sketch in quite a cheeky way.

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James Cameron Addressed Ryan Gosling’s 2017 Papyrus SNL Skit

James Cameron's Avatar: The Way of Water
A still from Avatar: The Way of Water

While doing promotions for the then-new sequel of his hit movie, Avatar: The Way of Water, he was quick to address the viral SNL sketch, taking a subtle dig at his movie’s font type. However, the director seemed least interested as he shared his insights during an interview with BBC Radio 1.

He shared, “It’s haunted me…not really. I couldn’t give a sh*t.” 

He continued, 

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“It is pretty funny. I’m just astonished that they spent that much money on a little cinematic vignette that’s around such a, you know, wispy thin concept.”

He added, 

“I said, ‘All right guys we are now doubling down, we’re using Papyrus for everything.'”

As hilarious as it sounds, the Titanic director admitted that he was unaware of the font. 

“The funniest thing about that whole story is I didn’t even know it was Papyrus. Nobody asked me, I just thought the art Department had come up with this cool font.”

In another interview via SlashFilm, he said something similar while admitting that the font choice was slammed for being a lazy choice. 

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“I was not aware that our font was an off-the-shelf thing; I assumed the art department or the title company came up with it. Of course, it was trolled mercilessly as a lazy choice, but frankly, I like the font.”

The hilarious interaction made headlines for quite a while with the La La Land actor returning once again to settle the scores for real. However, his Papyrus obsession comes to a peaceful end when he confronts the designer in the skit.

The skit is available on the official YouTube channel of Saturday Night Live!, whereas Avatar and its sequel is streaming on Disney+. 

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Written by Priya Sharma

Articles Published: 1090

Priya Sharma, Senior Content Writer and Social Media Manager at FandomWire and Animated Times. Having graduated in Journalism and Mass Communication, she possesses extensive expertise in crafting engaging and informative content. She has written over 2000 articles across Animated Times and FandomWire on pop culture, showing her dedication to delivering diverse and trending content to readers across the world. Apart from pop culture, she is quite enthusiastic about the Hallyu culture and is exploring the world of anime, expanding the horizons of her knowledge.