The Fictional Brands of GTA 6: New and Returning In-Game Trademarks

It's basically a parody paradise.

The Fictional Brands of GTA 6: New and Returning In-Game Trademarks

SUMMARY

  • News outlets and social media platforms will have their own brands.
  • Popular lifestyle and food/drink brands make a return.
  • Some iconic car companies seem to be coming back.
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GTA 6’s first trailer has shown fans more than they had anticipated. This includes a breathtaking view of Leonida, a fictional state loosely based on Florida, and a lot of returning brands and companies from previous GTA entries.

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From soft-drink brands to social media platforms inspired by real life, there are quite a few references and easter eggs that mention popular brands that are making a comeback in Rockstar’s newest open-world game.

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Familiar Brands, Companies, and Social Media Platforms Are Spotted in the GTA 6 Trailer

Various returning and new brands are featured in the GTA 6 trailer, including parodies of popular drinks.
Various returning and new brands are featured in the trailer, including parodies of popular drinks.

When we get a closer look at Lucia, we notice her in different attire throughout the trailer. Once in a prisoner’s inmate outfit, another time in a casual outfit, but more importantly (a clip that’s going viral) in a dashing white swimsuit. This one holds the Sessanta Nove (SN) logo, which is a luxury brand in GTA 5. This may imply that at some point in the story, Lucia happens to upgrade her social and financial status, or maybe it’s just for a showcase that helps her blend into a scenario.

Speaking of returning brands, there are a few digital brands that are making a comeback, including Weazel News (a parody of Fox News), which largely covers all the insanity happening in the Grand Theft Auto world. In the context of GTA 6, we can see every now and then a clip of some kind of shenanigan being aired live, and the same will likely make its way to the game’s radio.

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In previous games, after every other main mission, reporters would air news on the radio explaining the situation and what exactly happened, from the eyes of people who weren’t involved in that particular in-game event.

The social media aspect of the game also showcases something strikingly similar to TikTok and Instagram, but a parodied version of them. This makes us wonder if Snapmatic (a clone of Snapchat mixed with a smartphone camera) will make a return after all.

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Furthermore, in the scene where the two protagonists seem to be escaping the cops, we catch a quick glimpse of a shopping mall’s list of brands, including Scala, Alpha, and Callus. These may be the new brands being added to GTA 6.

Speaking of shopping, remember Ammu-Nation? Of course, you do if you’re a trigger-happy GTA fan like a lot of us. However, instead of the traditional gun store found in previous games, this time we see a store called Pawn & Gun. This could perhaps be a new store serving a similar purpose.

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Moreover, the infamous video game in GTA 5 called Righteous Slaughter is making a comeback, too. This is the game Jimmy (Michael’s son) in GTA 5 was obsessed with, and it is a parody of Call of Duty.

Finally, in a clip where the protagonist duo is robbing a store, we can spot brands like Cerveza Barracho, Benedict Light Beer, Phat Chips, and Logger Beer. Instantly recognizable brands like eCola and Pißwasser make a return, too.

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The Return of These Brands, Along With Recognizable Car Companies, Will Likely Mimic the Modern World

Iconic cars from GTA: Vice City seem to be making a comeback.
Iconic cars from GTA: Vice City seem to be making a comeback.

First and foremost, let’s take a moment to appreciate some of the iconic car brands coming back from the GTA: Vice City era. This includes the smooth-n’-fast Cheetah and the classy Oceanic. Some sports variants of cars, like the Comet and Banshee, can be spotted too. These cars are often based on companies like Lamborghini, Ferrari, Porsche, and so on.

Talking of vehicles, viewers can spot a ‘Leonida Man’ running from the cops, and that’s when we notice the return of Arrow Gasoline. This was a commonly spotted gas station in GTA Online, and it seems like the company is here to stay. Maybe Rockstar is going a bit too realistic this time and may ask players to actually fill their vehicles with expensive fuel every now and then.

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Not only do these brands breathe life into the cosmopolitan nature of GTA 6’s rich and detailed world, they also add a flair of car modifications, racing, and tunings to bring another layer of exploration to the open world. For instance, The Liberator can be spotted in another frame, which is a returning vehicle based on a typical monster truck model found in off-road tournaments in real life.

We’ve just scratched the surface of how influential and impactful these brands will be on the overarching themes in GTA 6.

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Written by Tanay Sharma

Tanay wears more hats than Red Dead Redemption 2 characters. He's a musician, writer, voice-over artist and adores interactive media. His favourite games are the ones with memorable stories and characters. He's pursuing a master's degree in Behavioural Sciences. No, he won't read your mind.