“The one headline we got from Kevin…”: Loki’s Spectacular Success Might Never Happen in Post-Endgame MCU Because of Show’s One Special Privilege

Loki producer revealed the one demand Marvel Studios asked them for the series.

“The one headline we got from Kevin…”: Loki’s Spectacular Success Might Never Happen in Post-Endgame MCU Because of Show’s One Special Privilege


  • Loki producer Kevin Wright admitted Marvel Studios did not ask for specific creative demands.
  • Wright stated they had as much creative freedom as they could have in making the show.
  • He shared his insight about the recently concluded season and the future of the Loki series.
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Tom Hiddleston’s Loki has proven to be a great success for Marvel Studios’ television platform, and it is all because the creative team that worked on it was given all the freedom they could have to weave a story that is contained in one corner of the multiverse sandbox yet as imaginative as possible.

tom hiddleston loki
Tom Hiddleston as Loki

The demands for the majority of the MCU projects were high and massive, often requiring plot lines that would build towards a particular culmination, in this case, the Avengers: Endgame. The treatment for Loki, however, is not the same.

RELATED: “It would be really confusing”: Tom Hiddleston Hints Reuniting With Chris Hemsworth’s Thor After Becoming Marvel’s Most Powerful Hero in Loki S2 Finale


Loki Producer Reveals Marvel Studios’ Demands For The Show

During an interview with Loki producer Kevin Wright, he told Collider what creative demands Marvel Studios had for them before they helmed the series. He responded:

The one headline we got from Kevin [Feige] from season 1 was, ‘I love this world, I want to see more of it, and I want to meet more people there.’ Because it felt like we were dealing with a smaller kind of corner of this organization, and from there it was basically a mandate to go further, push it further, lean more into the drama, lean more into the world, and just build. And, frankly, season 1 was that way too.”

Tom Hiddleston as Loki
Tom Hiddleston as Loki

As Wright explained, the Marvel executives did not push them to include certain demands into the show but only told them to explore it and see to it that they could handle whatever potential outcome the series would provide. Wright continued:

We’ve been given a lot of creative freedom, and all the filmmakers who have come in and collaborated with us on this show have been given a lot of leeway to kind of put our mark on it.”

This is definitely why the series has become so successful in its endeavor to weave a story that is somehow different from the Avengers saga but still connected to the greater multiverse.


RELATED: “I didn’t expect to be cast at all”: Fans Can Not Thank MCU Enough For Rejecting Tom Hiddleston After His Audition For Another Marvel Superhero 

Will There Be Loki Season 3?

Loki and Kang the Conqueror
Loki and Kang the Conqueror

Kevin Wright also provided insight in the same interview with Collider as to the future of the franchise. The producer was asked if they have created the second season with a planned follow-up in mind, to which he answered:

I would say Season 1 and Season 2 were developed and created as, like, kind of two chapters of the same book. We felt pretty strongly, all of us involved, that Season 2 was about closing that book but that there are many other books on the shelf for this character and for this world.”

The recently concluded season is the ending for the narrative from Season 1, but Wright assured fans that there are other tales that can be derived from the many stories of Loki. He continued:


But this felt like it wanted to be the conclusion of these great things that we set up in Season 1. We don’t want to constantly leave people with drastic cliffhangers for our finales.”

Marvel Studios still has a lot to figure out regarding the potential third season, with everything that’s going on with one of its cast, Jonathan Majors, and the dreadful superhero fatigue.

RELATED: Tom Hiddleston To Return In Avengers: Secret Wars As God of Stories To Fight Jonathan Majors’ Kang? Loki Star Says “It’s hard to say” If He’s Out Of MCU


Written by Ariane Cruz

Articles Published: 1919

Ariane Cruz, Senior Content Writer. She has been contributing articles for FandomWire since 2021, mostly covering stories about geek pop culture. With a degree in Communication Arts, she has an in-depth knowledge of print and broadcast journalism. Her other works can also be seen on Screen Rant and CBR.