Along with a successful on-screen career with two Oscar nominations, Margot Robbie has also successfully ventured into filmmaking. In 2014, the actress co-founded the production company LuckyChap Entertainment alongside Tom Ackerley, Josey McNamara, and Sophia Kerr. The actress made a successful entry into the world of film production with I, Tonya, and has since ventured into successful projects like the 2023 blockbuster Barbie and the psychological thriller Saltburn.
As an accomplished film producer, the actress recently shared her honest opinion on the mega studios’ practice of releasing full-length movie trailers, stating that it ruins the element of surprise.
Margot Robbie Criticizes Full-Length Movie Trailers
In a recent interview with Variety, Barbie star Margot Robbie discussed the innovative approach for the marketing of the 2023 film Saltburn. The actress suggested a different approach from traditional 30-second teaser trailers. Instead, she proposed releasing brief snippets lasting seven to ten minutes.
Her motivation for taking the unconventional approach came from her belief that having an element of mystery is crucial in storytelling. “There’s got to be an element of mystery,” she said, expressing her discontent with movie trailers that condense the entire movie into a two-minute preview.
“I hate trailers that have the whole movie condensed to two minutes. Everyone’s like, “It tested really high.” Of course it did; you gave someone the whole movie.”
Robbie further explained that marketing for a film like Saltburn, which is directed by a filmmaker known for her plot twist, is tricky. She implied that revealing key moments in the trailer would diminish their impact in the context of the full story.
Margot Robbie Sets Sights on Continued Success With Lucky Chap Entertainment
Prior to Greta Gerwig’s Barbie, Lucky Chap Entertainment’s most successful titles, included movies like I, Tonya, Birds of Prey, and Promising Young Woman. Its co-founders have shared that they plan to continue taking creative leaps with the production company.
Tom Ackerley highlighted that LuckyChap Entertainment would continue to support filmmakers in taking bold and original storytelling approaches. “We’re happy to take the big swings and miss; we’d rather that than play it safe,” he said. Margot Robbie also shared that they are planning to keep the boldness in check, along with the need to keep pushing boundaries.
“We swing for the fences, and sometimes you hit it out of the park, and it’s amazing,” she told Variety in a recent interview. My Old As* is the next film under Robbie’s production house. Directed by Megan Park, the movie is set to premiere at the 2024 Sundance Film Festival.
