2024’s WrestleMania XL was off the charts! Held over two nights on April 6 and 7, at Lincoln Financial Field in Philadelphia, Pennsylvania, it marked the 40th anniversary of WrestleMania.
After the first day, Triple H shared in a press conference that it was a night of record-breaking achievements, making it the most unforgettable WrestleMania in WWE history. The Chief Content Officer of WWE also listed the 5 new WWE records the Show of Shows has made.
WrestleMania 40 Sets New Records as Triple H Reveals Historic Achievements
This year’s WrestleMania has broken records and made history. Night One of WrestleMania 40 featured a blockbuster main event: The Rock and Roman Reigns teaming up against Cody Rhodes and Seth Rollins.
This star-studded feud not only stole the spotlight but also played a big part in WWE‘s high viewership and social media success. WrestleMania 40, according to WWE, was labeled as “the most successful and highest-grossing event in company history.”
It shattered records across the board, from live gate earnings to viewership numbers and merchandise sales. But this year’s annual professional wrestling event was even huge. And, there are a total of 5 feats that WrestleMania 40 has achieved (explained by none other than Paul Michael Levesque).
Social Media Mania
WrestleMania 40 wasn’t just big in the wrestling ring—it completely took over the internet! People from all corners of the globe couldn’t stop talking about it on social media. The matches sparked an enormous response, with tweets, posts, reels, and comments flooding in, making this the most talked-about WrestleMania online yet!
Merchandise Mayhem
The hype around WrestleMania 40 led to an all-time high in merchandise sales! Fans couldn’t wait to grab T-shirts, replica championships, and other souvenirs to remember the special occasion.
This huge surge in sales shows just how passionate WWE fans are and how much they want to be a part of WrestleMania history. The merchandise offerings included shirts, jerseys, title belts, and more, with free shipping available using the Fanatics coupon code.
In 2022, Fanatics partnered with WWE to become its global e-commerce partner. This collaboration led to the launch of the WWE Shop e-commerce platform, providing fans with access to merchandise, accessories, and apparel from the sports entertainment brand.
Sponsorship Success
This year’s event got the highest sponsorship viewership ever in WrestleMania history, showing how much companies want to be part of it. Snickers and WWE 2K24 were the main sponsors for WrestleMania 40. Logan Paul’s Prime Hydration drink was the official sponsor for the center of the ring mat, with its branding right in the middle and on the turnbuckles.
Wheatley American Vodka became the first official Spirit partner of WrestleMania 40. Minute Maid Aguas Frescas sponsored the Rey Mysterio & Andrade vs Santos Escobar & Dirty Dominik Mysterio match.
Dude Wipes sponsored the Jimmy Uso vs Jey Uso, Brother vs Brother match. Wingstop – The Wing Experts sponsored the Six-Woman tag team match of Jade Cargill, Bianca Belair & Naomi vs Damage CTRL.
American Home Shield sponsored the main event tag team match of Night 1, The Rock & Roman Reigns vs Cody Rhodes & Seth Rollins. C4 Energy Drinks from Nutrabolt sponsored the Skycam at WrestleMania 40.
Attendance Above All
WWE Raw General Manager Adam Pearce and Smackdown General Manager Nick Aldis revealed the attendance figures for WrestleMania Saturday.
They announced that the Lincoln Financial Field was filled with 72,543 fans for Night One of the event. The second night of WrestleMania saw 72,755 attendees, bringing the two-day total inside Lincoln Financial Field to a whopping 145,298 fans.
The Biggest Night Yet
Triple H said in WWE‘s WrestleMania 40 conference that this year’s event “destroyed” gate records and “was by every metric the biggest WrestleMania of all time.”
WrestleMania 40 made WWE history by breaking the company’s all-time gate record in just one day. The previous record, set at WrestleMania 39 earlier in the year at SoFi Stadium in Los Angeles, was $21.6 million. For WrestleMania 40, more than 90,000 tickets were sold when they went on sale in August 2023.
Furthermore, On Location has sold more fan experience packages for WrestleMania 40 than for all of WrestleMania 39 combined, breaking the all-time revenue record for a single WWE event for fan experience packages.
